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Marketing In Asia > Blog > Business > Brand Highlights > Frasers Hospitality and Adyen Forge Alliance, Revolutionizing Payment Experiences
Brand HighlightsBusinessNewsPress Release

Frasers Hospitality and Adyen Forge Alliance, Revolutionizing Payment Experiences

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Last updated: 2024/01/03 at 5:01 PM
Dr. Surbhi Sharma
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Image source: Adyen
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Frasers Hospitality and Adyen: Pioneering a New Era in Guest Payments

In a significant stride towards redefining the realm of guest services, Frasers Hospitality has embraced a partnership with Adyen, the esteemed financial technology platform preferred by leading enterprises worldwide. This collaboration is set to infuse Frasers Hospitality’s properties in Singapore, Malaysia, Australia, and various European locales with an advanced payment system.

Crafting Seamless Experiences with Sophisticated Technology

At the heart of Frasers Hospitality lies a commitment to continuous innovation, a principle that has led them to adopt Adyen’s comprehensive payment solutions. This integration is more than a mere enhancement; it’s a transformation aimed at ensuring guests enjoy their stays without the typical transactional hassles. From the initial online booking to the final moments of check-out, and even within the food and beverage outlets, guests are now greeted with a plethora of payment options, ensuring their journey is as smooth as their stay.

Mark Chan, Chief Operating Officer of Frasers Hospitality, shared his insights, stating, “Our guests view our serviced apartments as their home away from home. This feeling of affinity stems from our continuous commitment to making our guests enjoy the most comfortable stay. With its innovative solutions, Adyen not only delivers a seamless journey to our guests, but also simplifies back-of-house reconciliation for our operational teams.”

Embracing Diversity in Payment Preferences

In today’s global village, the importance of accommodating diverse payment methods cannot be overstated. Through its partnership with Adyen, Frasers Hospitality now offers an extensive range of payment options, from universally accepted credit cards to regionally favored methods like Alipay, WeChat Pay, UnionPay, and GrabPay. This inclusivity ensures that every guest, no matter their origin, finds comfort and convenience in their transactions.

Navigating the Complexities of Hospitality Operations

The hospitality sector is inherently dynamic, with fluctuating occupancy rates posing a perennial challenge. Adyen’s seamless integration with third-party property management systems has empowered Frasers Hospitality to align payment data with occupancy insights, enabling them to adapt swiftly to changing demands. Priyanka Gargav, Country Manager, Singapore, and Head of Commercial, Southeast Asia and Hong Kong at Adyen, remarked, “Running a property involves many moving parts within the property ecosystem that can be daunting for operators to keep track of. Having a single platform that sits across the entire payments chain reduces complexity for operators and we are pleased to support Frasers Hospitality in reaping efficiencies through a holistic overview of both front and back-of-house operations of their properties.”

Also read: Madrid’s Strategic Journey: Unveiling the City’s Touristic Transformation – Exclusive Insights

Looking Towards a Future of Effortless Operations

The integration of Adyen’s solutions has ushered in an era where the tedious tasks of night audits and manual terminal closures are things of the past. Now, transactions are automatically recorded, streamlining operations and ensuring accuracy and efficiency throughout the property’s financial dealings.

As Frasers Hospitality continues its journey of innovation and excellence, its alliance with Adyen stands as a testament to the industry’s future, one where service excellence and operational efficiency go hand in hand. Guests of Frasers Hospitality can now anticipate not just a stay but an experience characterized by the utmost convenience, luxury, and a sense of belonging.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Adyen, Alipay, australia, credit cards, europe, financial technology, Frasers Hospitality, global hospitality, grabpay, guest experience, Hospitality Industry, innovative technology, luxury stays, malaysia, night audits, occupancy rates, operational efficiency, payment diversity, payment solutions, property management, Real-time Data, seamless transactions, service excellence, singapore, UnionPay, WeChat Pay

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    Surbhi Sharma January 3, 2024 January 3, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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