In a significant shift of focus, realme, known as the Most Reliable Smartphone Service Provider, has announced its new slogan ‘Make it real’ through an open letter from Sky Li, Founder and CEO. This change marks a pivotal moment for the brand, as it redefines its standards and mission to resonate more profoundly with young users.
Understanding the Youth: A Core Strategy
- A Shift in Focus: Initially adopting an “opportunity-oriented” approach, realme is now transitioning to a “brand-oriented” strategy. This shift aims to deepen its connection with the youth, understanding their needs and aspirations, and providing technology that exceeds their expectations.
- Five Years of Growth: Over the past five years, realme has carved a niche for itself by offering superior technologies and designs to young users worldwide. Now, the brand is broadening its scope, moving from a trendy-based strategy to a more inclusive and expansive one, ensuring long-term investment and growth.
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Mission and Aspirations: Looking Ahead
- Capturing Future Aspirations: realme’s new mission is clear: “To let young users around the world enjoy tech experiences that exceed expectations.” With a renewed focus and ambition, the brand is set to explore new possibilities and make significant breakthroughs.
- From Trendy to Brand-Oriented: realme has always placed youth at its core, driving its competitiveness in product, technology, and brand strengths. This user-centric approach is now geared towards achieving long-term, high-quality growth, with plans to partner with over 30 leading tech companies and invest heavily in R&D in 2024.
Integrating Insights and Innovations
- Dynamic Customer Experience: By refining its customer insight process, realme aims to create a more dynamic experience for its users. Focusing on the younger generation, the brand will integrate user insights into ongoing brand and product development, creating a fluid and multi-dimensional brand experience.
- “Make it Real”: The new slogan, “Make it real,” retains the spirit of “Dare to Leap” while placing greater emphasis on young users. It aims to bring real, clear, and tangible benefits to their lives, transforming the brand’s positioning from an idea into reality.
As realme moves into the next five years, it pledges to stay true to its original intentions and grow alongside young people. Aiming to be a tech brand that better understands their needs and aspirations, realme is set to “Make it Real” for the youth, promising an era of innovation and user-centric technology.
