SAS’s Calculated Move in Southeast Asia
In a strategic maneuver, SAS, a titan in the realm of AI and analytics software, heralds a new era in its leadership. The company proudly announces Febrianto Siboro as the freshly minted Managing Director for Malaysia, Indonesia, and Vietnam. This pivotal appointment marks SAS’s commitment to cementing its footprint in the ever-evolving Southeast Asian digital economy.
The Mandate for Febrianto Siboro
Tasked with a crucial mission, Febrianto Siboro is set to steer SAS’s trajectory in Malaysia, Indonesia, and Vietnam. With a vision to unify these markets into a cohesive cluster, his role is central to nurturing partnerships, fostering collaborative relationships with key players, and ultimately, enhancing customer experiences. At the heart of his agenda lies the drive to empower businesses and organizations in their digital transformation endeavors through cutting-edge analytics.
Innovation and Customer-Centricity at the Forefront
Febrianto Siboro‘s outlook on the digital economic potential of Indonesia and Vietnam is both hopeful and strategic. He notes, “With Indonesia and Vietnam amongst the top largest digital economies in Southeast Asia as well as the fastest in the region, the potential for data analytics to drive business value and transformation is immense. Combining the talents and resources of these countries as a region enable us to diversify our value proposition and service offerings, that will lead to more competitive and innovative offerings for our customers. I look forward to working closely with our partners and customers to deliver innovative solutions that address their unique challenges and opportunities,” said
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Endorsements from SAS Leadership
Amir Sohrabi, Regional Vice President & Head of Digital Transformation, Emerging EMEA & Asia at SAS Institute, praises Febrianto Siboro for his deep-rooted understanding and vast experience in the Southeast Asian market.“Febrianto Siboro brings a wealth of experience and a deep understanding of the Southeast Asian market to SAS. His leadership will play a pivotal role in driving our partnership and growth strategy in Malaysia, Indonesia, and Vietnam. As the demand for data analytics continues to surge in these dynamic markets, Febrianto’s strategic vision and expertise will position SAS at the forefront of innovation, helping our organizations harness the power of analytics to make data-driven decisions,” Sohrabi remarked.
About SAS
A global frontrunner in AI and analytics software, SAS specializes in solutions tailored to specific industry needs. The company’s ethos revolves around converting data into swift, trusted decisions, providing essential insights at critical moments. Under the banner “THE POWER TO KNOW®”, SAS symbolizes the enlightenment that comes with data-driven decision-making, guiding organizations around the globe towards a future shaped by knowledge and understanding.
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