YouTube Malaysia Ad Awards 2019

The annual YouTube Malaysia Ad Awards celebrated and honoured 2019’s most outstanding ad creatives on Malaysia’s most popular video platform and daily destination for entertainment, information and education.

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YouTube Creative / Format Awards Industry Awards

Presented by YouTube Malaysia, the event honoured brands, agencies and creators whose creative work goes beyond marketing to capture the hearts and minds of viewers through excellence in execution and compelling, emotive storytelling.

“A huge part of our annual YouTube Festival Malaysia is the YouTube Ad Awards, where we celebrate some truly amazing work that have called the world’s most influential video and social platform home this past year,” said Marc Woo, Country Head for Google Malaysia. “Primetime is now personal thanks to YouTube and Malaysia’s favourite platform has always welcomed forward-thinking creatives that let brands ?and content creators flourish.”

*Celcom’s ‘Cucu-cucu Tok Ucu: Filem Pendek Hari Raya’ took home the award for Best Ad in Telecommunications, as well as the coveted ‘Ad of the Year’*

The biggest winner of the night was Celcom – the nation’s leading telco provider brought home the ‘Ad of the Year’ award for its entry ‘Cucu-cucu Tok Ucu: Filem Pendek Hari Raya’ which also won the award for Best Ad in Telecommunications. The 2019 Hari Raya short, set against a charming ‘kampung’ backdrop, captured an unusually tech savvy ‘nenek’ longing to connect with her grandsons for Raya by getting them to source her ingredients for her ‘Sambal Goreng Pengantin’. It’s familiar seasonal settings and humorous contrasts of personalities kept judges and viewers fully engaged throughout and wondering about the outcome.

In addition to Celcom, 14 other brands were honoured at the awards ceremony. Under the YouTube Creative / Format Awards category, Pantene’s Braids of Strength’ ft Farah Ann #WanitaBesi earned the Ad for Good award, Warung by Alicafe & Alitea’s Alicafé dan Alitéa Warung Macam Dolu-dolu walked away with the Best Breakthrough Advertiser award, F&N Dairies’ Nikmati kepuasan Teh Tarik Ori F&N! scored the Best 6-second Storytelling award and McDonald’s Malaysia’s 100% Heroic was named the Best Collaboration: Brands & YouTube Creators. Apart from that, CIMB won the Best Long Form Video award, AirAsia flew home with the Best Multi-Video Campaign award, Tenaga Nasional Berhad came up on top with the Best Storytelling for Occasions award and Clinique Malaysia won the Best YouTube for Performance Campaign award.

Under Industry Awards category, Plus Malaysia’s ‘Tumpang – Aidilfitri 2019 #IkhlasDaripadaPLUS ’ took home the award for Best Ad in Auto & Travels, Maybank’s ‘#WAHkandar with Maybank QRPay & MAE ’ won the Best Ad in Financial Services & Institutions award, Nestlé Breakfast Cereals Malaysia’s ‘The All New Nestlé Koko Krunch Bar’ took home the Best Ad in Food & Beverage award and Maybelline’s #FitMeAsIAm with Maybelline Fit Me! won the Best Ad in Personal Care & Health award. Additionally, Grab walked away with the Best Ad in Technology award, while KFC did the same with the Best Ad in Retail & Restaurants.

(L-R) Gold Creator Award recipients Choo Jian Hua of JO Channel, the KiniTV team, Alyssa Dezek’s Manager Prashan Chitty, Les Copaque Productions, Alieff Irfan, Cody Hong, the JinnyBoy TV team with Nadia Khan, Communications Manager – Consumer Products, Google Malaysia (seventh from left)

In addition, seven YouTube creators and channels – Alieff Irfan, Alyssa Dezek, Cody Hong, JinnyBoy TV, JO Channel, KiniTV, and Les Copaque Productions – were also honoured at the awards show with the YouTube Gold Creator Award in recognition of their subscriber base climbing past the 1 million mark.

Here is the full list of finalists and winners of YouTube Malaysia Ad Awards 2019: