Brewer’s Strategic Leap into China
Brewer, the celebrated communications advisory firm, is electrifying the business world with its latest expansion move into China. This monumental step, forged through a robust partnership with Cyan, a progressive communications agency, marks Brewer’s second-anniversary celebrations, underscoring its escalating prominence in the Asia Pacific (APAC) sector.
Broadening Horizons: SEA and China in Unison
The union between Brewer and Cyan isn’t merely a partnership. It’s the creation of an expansive joint network enveloping both Southeast Asia and China. Spearheading this revolutionary initiative for Brewer in China is none other than the distinguished communications stalwart, Daniel Li, freshly inducted as Partner at Cyan. The alliance not only augments Brewer’s reach but also promises exciting cross-market endeavors.
Serina Tan, the visionary Founder and Managing Partner of Brewer, articulates, “Our regional expansion reflects our commitment to top-tier counsel, deeply rooted in local insights across APAC. With the introduction of our SEA-China Advisory practice, we combine our expertise with Cyan, offering bespoke, results-driven solutions for clients engaging in cross-border transactions between China and Southeast Asia. Daniel’s remarkable expertise will be instrumental in driving our cross-market advisory services.”
Meteoric Rise: Brewer’s Evolutionary Roadmap
Brewer’s ambition isn’t bound by geography. This is evident from its relentless focus on enlarging its regional footprint, as exemplified by the recent appointment of Natashia Jaya as Partner in Indonesia. Brewer’s growth narrative seamlessly aligns with the burgeoning economic ties between China and Southeast Asia, testifying to the soaring demand for cross-regional communications advisory.
Ada Chen, the dynamic CEO of Cyan, expresses, “Our partnership with Brewer is driven by shared values of innovation and client-centricity. Together, we are committed to propelling Chinese brands onto the global stage, supporting their cross-border expansion. Brewer’s deep expertise in APAC communications advisory empowers us to be the catalyst for brands seeking international growth.”
Echoing this sentiment, Daniel Li, Brewer’s China Country Lead and Partner at Cyan, asserts, “I am honoured to embark on this exhilarating journey with Brewer and Cyan. Brewer’s forward-thinking approach to strategic communications is reshaping the way businesses communicate in the dynamic APAC region. Our collaboration promises to not only drive growth but also redefine industry standards.”
Clients’ Gateway to Regional Mastery
Brewer’s trajectory isn’t just about growth—it’s about value augmentation. Clients collaborating with Brewer will now experience a richer regional network, profound market insights, and strategies deeply entrenched in cultural nuances. At its core, Brewer remains unwavering in delivering high-impact senior counsel, steering clients seamlessly through the intricate business terrains of APAC via unmatched strategic communications.