Manila, Philippines – In a strategic move to fortify its presence in the ASEAN region, global tech giant SHAREit has welcomed Chay Mondejar-Saputil as its new Country Director for the Philippines.
- Chay Mondejar-Saputil takes the helm as SHAREit’s Country Director for the Philippines.
- The appointment aligns with SHAREit’s expansion strategy in the ASEAN region.
- Mondejar-Saputil brings a wealth of experience, having previously led ecommerce and retail at Meta.
- She has been a pivotal figure in influencing local digital marketing policies and represented the Philippine Retailers Association.
- SHAREit’s expansion will spotlight its innovative brand arm, Xtend, focusing on Android campaign optimization.
Mondejar-Saputil’s appointment comes at a pivotal time for SHAREit as it seeks to diversify its offerings and business solutions in the rapidly evolving ASEAN digital landscape. With over a decade of industry experience, she has previously spearheaded the ecommerce and retail division at Meta. Her tenure there saw her managing diverse business portfolios across various sectors and championing product development tailored to the needs of omnichannel retailers in Southeast Asia.
In addition to her impressive track record at Meta, Mondejar-Saputil has been a prominent figure in the digital marketing sphere in the Philippines. She served as a board member at IMMAP (Internet and Mobile Marketing Association of the Philippines), a leading organization shaping local digital marketing policies. Furthermore, she represented the Philippine Retailers Association, further solidifying her influence in the industry.
Karam Malhotra, Partner & VP at SHAREit Group, expressed his enthusiasm about the appointment, stating, “Chay’s induction as the Country Director of the Philippines is a significant step in our ASEAN expansion journey. With our diverse range of services, from consumer-centric tech solutions to meeting business needs, we are confident that Chay will spearhead substantial growth in the Philippines, especially as the nation advances its tech infrastructure.”
Mondejar-Saputil, reflecting on her new role, emphasized the potential of SHAREit’s offerings in conjunction with Xtend. “Our vision is to amplify SHAREit’s services in the Philippines and the broader ASEAN region. We’re poised for significant growth, leveraging the region’s vibrant business landscape,” she remarked.
A noteworthy aspect of SHAREit’s expansion strategy is the introduction of its brand arm, Xtend. This innovative digital advertising optimization solution promises to revolutionize Android campaigns, setting new benchmarks in the industry.