In a recent turn of events, MSD Animal Health’s Bravecto and the renowned creative agency, Bastion, have synergized to roll out a dynamic, integrated campaign. This marketing marvel is now gracing platforms from TV, BVOD, and social media to digital and D2C platforms.
Notably, the collaboration comes after Bastion’s triumph in securing the MSD Animal Health account, standing out in an intense pitch battle. With this win, the agency now manages all creative and digital realms for Bravecto.
Bravecto’s Competitive Edge in the Pet Health Market
Amidst a market where ‘all-in-one’ solutions appear to be the vogue, Bravecto aims to simplify the selection process for pet owners. With competitors making headway with their ‘easy choice’ strategies, Bravecto’s challenge was clear-cut: to amplify its unique long-lasting protection benefits.
Bastion’s brainwave? Introduce a foolproof heuristic – Bravecto’s longevity and trust, endorsed both by vets and the furry friends themselves. The campaign, in its execution, cleverly delves into a profound insight: a significant majority of pet parents converse with their pets, assuming their understanding, and capitalizes on a buzzing social media trend – technology that lets pets communicate.
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Industry Leaders Weigh In On The New Campaign
Simon Langley, the Group CCO of Bastion, expressed his views with zest, stating, “Who better to tell pet owners about the efficacy of flea and paralysis tick prevention than the very pets who depend on it. This campaign takes a lighthearted, entertaining and well branded approach to highlight the key reasons why you should choose Bravecto for your fur babies.”
Echoing these sentiments, Chelsea Coupar, the diligent Bravecto Brand Manager at MSD Animal Health, said, “During the pitch process, we were exceptionally impressed by Bastion’s deep understanding of the category, and the creative idea that rooted our brand in popular culture. I couldn’t be prouder of this campaign, and I think it will resonate with our target market well, tapping into the insight that so many ‘pet parents’ talk to their pets as if they can understand. I’m quite sure they do!”