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Marketing In Asia > Blog > Press Release > Malaysia Book Of Records elevates CMO to COO
Press Release

Malaysia Book Of Records elevates CMO to COO

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Last updated: 2024/05/06 at 7:46 PM
Jwan Heah
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Jwan Heah Malaysia
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Kuala Lumpur, 06 May 2024 – The Malaysia Book Of Records (MBR) promotes CMO Jwan Heah to COO, tasked with overseeing both marketing & operations of the organisation.

Jwan joined MBR back in 2019 as Marketing Director, delivering record profits within his first 8-months and was later promoted to CMO in April 2022 after a successful pivot strategy during the MCO phase ensured the company’s continued profitability through that challenging period.

Whilst serving as head of marketing, Jwan unofficially focused his efforts on operations, developing & enforcing policies and standard operating procedures. “We have to get better internally first before we can serve externally” Jwan said. These unofficial efforts combined with marketing initiatives led to over 164% revenue growth since he joined MBR in 2019. Owner and Chairman of MBR, Dato Seri Michael Tio in recognising his contributions in heading operations has elevated Jwan to Chief Operating Officer effective May 2024. Officially overseeing both marketing & operations of The Malaysia Book Of Records.

“I’m very grateful that my personal efforts to get involved with operations the last few years have been recognised by the Chairman and the board of directors.” Said Jwan. “It has not been easy trying to revamp a division that is not officially under your purview, and the team and I faced many obstacles and resistance but they believed in the objective of such changes and the extraordinary results encouraged the team to continue on their quest.” He added.

The Malaysia Book Of Records will be celebrating it’s 30th Anniversary next year and the team is gearing up for greater growth and more exciting projects in 2025.

Find out more about The Malaysia Book Of Records at https://malaysiabookofrecords.my/home

About Malaysia Book Of Records

Launched in July 1995, the Malaysia Book of Records (MBR) is an official body that recognizes record holders, record breakers and record creators in the country as the National Record-Keeper upon their feats, achievements and creations. Founded by Tan Sri Datuk Danny Ooi, this project was conceived to foster the values of positivism and patriotism while contributing to the nation-building process. MBR also aims to inspire fellow Malaysians to exceed their limits and achieve extraordinary feats, and ensuring that these record holders can be recognized and celebrated.

Among the categories recognized under MBR are Arts & Entertainment, Building & Structures, Business World, Human Achievement, Human Beings, Human World, Living Nature, Nature, Science & Technology, Sports & Games and Transportation. By the end of 2023, MBR has collected 7000 approved records.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Jwan Heah May 6, 2024 May 6, 2024
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    'Connecting brands to the people that matter most to them', Jwan's personal mission statement drives his roles as the Chief Operating Officer for The Malaysia Book Of Records.
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