Nexxen Launches Enhancements to ‘nexAI DSP Assistant’ to Amplify ‘Full-Funnel’ Ad Campaign Outcomes
Nexxen, the advertising technology platform powered by unique data and media, today announced major enhancements to its nexAI DSP Assistant, the AI assistant in its demand-side platform (“DSP”), which will augment all phases…
How marketers in APAC can adapt to a looming recession
Iran's tight grip on the Strait of Hormuz has caused oil prices to surge, shaking the world economy. These economic and geopolitical instabilities not only have a sharp sting on…
Created for Ease”: ECOVACS Brand Campaign Honors Caregivers Across the APAC Region
ECOVACS Robotics, a global leader in home service robotics, is bringing its global “ECOVACS, Created for Ease” brand idea to the APAC region with a local twist: “Always in Your…
INVNT and LinkedIn bring AI-powered hiring to life through immersive ‘AI Skills Sprint’ in Sydney
The innovation-led global brand storytelling agency, INVNT partnered with LinkedIn to deliver a four‑day immersive B2B activation in Sydney, to upskill recruiters and showcase how LinkedIn’s first AI agent for…
M+C Saatchi appoints Jack Playfair to new partnerships lead role, strengthening Sport & Entertainment offering
M+C Saatchi has welcomed Jack Playfair to the newly created role of Head of Partnerships, with a specific focus on further strengthening its Sport & Entertainment offering and accelerating its…
Molly Blacker joins Havas Media in new National Head of Strategy role
Havas Media has welcomed Molly Blacker to the newly-created role of National Head of Strategy, shaping the next evolution of the group’s Deliberately Different strategic product. In her role, Blacker…
Indie Agency Enigma signs Kate Sheppard as Managing Director, ramping up Sydney firepower
Independent Creative and Media agency Enigma has appointed Kate Sheppard to the role of Managing Director Sydney. Working closely with CEO and Founder Lisa Sutton Gardner, she joins Chief Strategy…
Havas pharma agency Bastion Brands begins planned leadership succession
Havas Group ANZ has announced a planned leadership transition at health communications agency, Bastion Brands, which was founded in 2012 by Simon Davies. Dan King, Executive Director of Bastion Brands,…
AIONOS Highlights Enterprise AI Vision for APAC at GITEX AI ASIA 2026
AIONOS, a Singapore-based enterprise AI company backed by InterGlobe Enterprises and Assago Group, is making a strong presence at GITEX AI ASIA 2026, taking place from 9 to 10 April at Marina…
AEM and ASE Enter Strategic Partnership to Accelerate AI and HPC Test Innovation
AEM Holdings Ltd. (“AEM” or “the Group”), a global leader in test innovation, announced a strategic partnership with ASE Technology Holding Co., Ltd. (TWSE: 3711, NYSE: ASX) (“ASE”), the leading…
The National Basketball Association (NBA) and The Coca-Cola Company have announced a new multiyear global marketing partnership
The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks…
FILMART and EntertainmentPulse draw about 8,000 industry participants
The 30th Hong Kong International Film & TV Market (FILMART) and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), concluded successfully today. The two events attracted about 8,000…
MarketingPulse and eTailingPulse attract more than 1,700 industry professionals
Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse successfully concluded at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier annual e-commerce and brand marketing events drew a vibrant…
BBDO Hong Kong wins big at Kam Fan with Grand Kam Fan
BBDO Hong Kong has had a strong start in the market with its creative awards success at this year's Kam Fan awards, held in Hong Kong last night. The agency…
Neat Appoints Javed Khan as CEO to Lead AI Transformation
Neat, the pioneering video technology company, today announced the appointment of Javed Khan as Chief Executive Officer (CEO). Khan, a seasoned technology executive with a proven track record in AI-driven…
