The innovation-led global brand storytelling agency, INVNT partnered with LinkedIn to deliver a four‑day immersive B2B activation in Sydney, to upskill recruiters and showcase how LinkedIn’s first AI agent for recruiters, Hiring Assistant, is transforming hiring in Australia and globally.
Hosted at LinkedIn’s Sydney office in March, the AI Skills Sprint brought together more than 270 talent acquisition leaders and recruiters. Designed and delivered by INVNT, the immersive team‑based experience moved customers beyond product awareness to hands‑on capability. The Sprint focused on future-proofing the recruitment profession by upskilling recruiters in both AI fluency and the critical human-centric skills needed to navigate this era of rapid change. Since 2016, 38% of job skills have changed globally, and with that figure set to reach 70% by 2030, the initiative was designed to drive AI adoption across Australia while ensuring recruiters are equipped to remain strategic, human-led partners in a reshaped labor market.
The experience reimagined LinkedIn’s office as a multi‑zone interactive environment, where teams competed in live and digital gamified challenges to upskill on AI across real hiring scenarios using LinkedIn Hiring Assistant and AI‑powered tools. The format intentionally blended learning, product immersion and collaboration across talent acquisition teams, including decision‑makers and day‑to‑day users.
The Sydney activation delivered strong engagement both on‑site and online, with 250+ participants, hundreds of challenge completions, and 8,336 total reach and 27,672 impressions generated from on‑site LinkedIn content.
“LinkedIn Hiring Assistant is a powerful AI tool, but the challenge was helping customers experience its value in a meaningful way,” said Laura Roberts, Managing Director APAC at INVNT.
“In partnership with LinkedIn, we created a high‑energy AI Skills Sprint where teams could learn how to leverage AI by doing. By turning the product into a live challenge, participants could see how AI reduces admin based tasks and helps recruiters focus on the human side of hiring.”
Participants progressed through six interactive zones, including a personalised digital experience quantifying recruiter time savings when using AI, a large‑scale ‘Guess Who’-style game unpacking myths around responsible AI, live Hiring Assistant demos, a prompt‑engineering challenge to help them master one of the top skills on the rise in Australia, and collaborative
challenges focused on candidate‑first communication. The sprint concluded with teams building 30/60/90‑day AI adoption plans, and publicly pledging their AI commitment on LinkedIn.
Teena Wooldridge, APAC Senior Director of Marketing, LinkedIn, said the program was built to close the gap between AI interest and real‑world impact.
“The skills landscape is shifting faster than most people realise, and the question isn’t whether AI will change how recruiting works, it already has. The AI Skills Sprint was about making sure the talent community isn’t just aware of that shift, but equipped for it, with the AI and human skills they need to lead in a very different recruiting landscape. What we saw in Sydney was people moving from uncertainty to real confidence, and that’s the shift we’re trying to accelerate across the region.”
Early performance data highlights strong efficiency and commercial outcomes. Recruiters using Hiring Assistant review 81 per cent fewer profiles to find qualified matches, and see 66% higher InMail acceptance rates with Hiring Assistant versus traditional sourcing methods. On average, Hiring Assistant can save recruiters 1.5 hours per role in identifying top-qualified applicants..
Framed within LinkedIn’s broader talent transformation agenda, the AI Skills Sprint demonstrates how immersive B2B experiences can drive AI upskilling and education, product value realisation and pipeline acceleration – proving that the most effective way to sell AI is to let customers experience it in action. Building on this success, LinkedIn plans to extend the initiative in a virtual AI Skills Sprint designed to scale impact across the APAC region.
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