Cara Licik Bina Jenama Global
Soalan. Apakah persamaan yang dimiliki oleh jenama-jenama ini; Facebook, Netflix, Grab, IKEA dan Spotify? Mereka bukan sahaja berjaya membuatkan orang ramai beratur panjang untuk membayar produk dan perkhidmatan mereka, tetapi…
Leading Malaysian AdTech Startup AdEasy Increases Its Total Funding To Over RM 1.8 Million With Its Latest Round
Funds raised will be used for product development and market expansion AdEasy, Southeast Asia’s first online marketplace for buying offline advertisement space, has raised over RM 850,000 (over US$200,000) from…
Shohoz Refreshed With The New Slogan ‘Shohoz, Shobar Jonno’
Shohoz – the largest online destination in the country with the highest number of services – has launched their new brand tagline ‘Shohoz, Shobar Jonno’ which translates to ‘Shohoz For…
Branded Appoints PRecious Communications To Drum Up Hype Around All That Matters 2019
PRecious Communications announced that it has been appointed by Branded to lead public relation efforts around the fourteenth edition of All That Matters 2019 (ATM19). As Asia’s leading entertainment industry…
Waze Signs Up YouTube Music As Newest Audio Player Partner
Waze, the platform bringing together communities on and off the road, today announced YouTube Music is their newest Audio Player partner, giving drivers a new way to listen to music…
Pan Pacific Singapore Attains 10,000 Guest Reviews on TripAdvisor®
Pan Pacific Singapore is proud to announce that it has reached its 10,000th guest reviews on TripAdvisor® – the world’s largest travel site. This comes after 15 years since the…
Ethical Leadership: Communicating Ethics In The Workplace
Author, Hassan Abu Bakar Aside from peripheral mentions of the role of two-way communication, ethical leadership studies have largely overlooked the foundational role communication plays in enacting leadership style and…
Yahoo Appoints Esther Au Yong as Editor-in-Chief (News and Finance) for Southeast Asia
As part of Verizon Media’s continued focus on Southeast Asia (SEA), Yahoo has announced the appointment of Esther Au Yong as Editor-in-Chief (News and Finance) for SEA. Source: Esther Au…
Not Patty But Sauce – Content Marketing Secret Recipe
Advertisers are on fishing while you’re chilling. People are being bombarded with ads at every stage of their leisure. Consumers of today, hate being considered “sold” for a product. According…
5 Things To Look Forward To In “Consumer Insighting & Storytelling Conference – The Next Frontier”
Touted as ‘the learning event of the year’, Synergy Market Research + Strategic Consultancy will again hold its flagship conference, “Consumer Insighting & Storytelling Conference” this time with the theme…
Why Facebook Ads Are Awesome For Small And Medium Business Owners
They say that 4 out of 5 businesses fail within 5 years. Then within the next 5 years, another 4 out of those 5 will fail. Now, there definitely is…
Reaching Consumers In More Than 7,000 Islands Today
The Philippines is one of the largest archipelagic countries in the world. As of the latest official government data in 2018 it has 7,641 islands, with about 2,000 inhabited. This…
Facebook: 3 Taktik Naikkan Jualan
Facebook, platform media sosial kegemaran rakyat Malaysia untuk bersosial. Yang berniaga pun tidak kurang hebatnya juga. Berniaga di Facebook secara teorinya nampak senang, tetapi sebenarnya tidak semudah yang disangka. Melihat…
AppsFlyer’s Tet Report Reveals Shopping App Installs Surge 242% During The Festive Period
AppsFlyer’s Tet 2019 App Market Report for Vietnam reveals that shopping app installs skyrocket a whopping 242% a full three weeks before Tet. In-app purchases across apps average 108.8 just…
Jabatan Perhubungan Awam, Tunggak Kekuatan Jenama Anda
Penglibatan saya selama dua dekad di dalam industri perhubungan awam memberikan kesedaran bagaimana pentingnya fungsi unit perhubungan awam dalam sesebuah organisasi. Pada penghujung Julai lalu, jenama telekomunikasi Huawei di Singapura,…
