Social Segmentation And Target Marketing
Segmentation has been used extensively in marketing to yield better results. Regardless…
The Importance Of Authentic Leadership In Crisis Management
If a crisis happened today, are you comfortable your organisation has the…
The Dominance Of Influencer Marketing In Southeast Asia
As a mobile-first region, and one with a youthful demographic and spread of…
Voice Of The Customer Analytics
What is “voice of the customer” analytics? Voice of the customer analytics…
The Applications Of Social Data Across Business Units Within A Brand
In this article, we will break down what social data is and…
Social Data for Dummies, Your Quick Search Tool
Dig deep into what your customers are thinking, where they are talking…
Unlocking Regional Opportunities And Engage Audiences With The Right Insights
Building and maintaining a healthy brand is a relentless and ever evolving…
A Study By WISESIGHT: COVID19 MCO Impact On Malaysians Week 7
The Conditional Movement Control Order (CMCO) was announced on May 1st effective…
A Study By Wisesight: COVID19 MCO Impact On Malaysians Week 6
The third phase of MCO saw an increase in green zones, signifying…
A Study By WISESIGHT: COVID19 MCO Impact On Malaysians Week 5
With the numbers decreasing in the 3rd phase of MCO, Netizens are…
A Study By Wisesight: COVID19 MCO Impact On Malaysians Week 4
Four weeks into the MCO and counting, Netizens are divided on the…