The Ultimate Ber-Months Marketing Guide
Ever heard of “the early bird gets the worm”? Well, in our case, the early bird, gets first dibs on holiday sales! Christmas is the best time to boost your…
On Finding Your Purpose: Why Your Just Because Could Just Be Your Just Cause
The 3rd season of “Your Brand, Your Story” has just started a couple of weeks ago. To kick off this new season, I’m sharing this episode about finding one’s purpose.…
Authentic Conversations With Racquel Sarah Castro
This is probably one of the most emotional and awe-inspiring episodes I’ve done. It’s not every day that we get to witness incredible inspiration. In this episode, we’ve been fortunate…
What Is Toxic Positivity?
When Covid-19 hit the world, it was a whirlwind of emotions that we have to face for many of us. Loss of certainty and autonomy are huge emotional triggers to…
5 Common Misconception About Emotional Intelligence
Even though Emotional Intelligence has been made known since the 90s from various research by Dr Peter Salovey and books authored by Dr Daniel Goleman, there are still some conversations…
CARMA ASIA CEO Brand Report: DBS’ Piyush Gupta Is Most Visible CEO In Local Singaporean Media During COVID-19 Pandemic
CARMA ASIA, part of CARMA – the global leader in media intelligence, has released its annual CEO Brand Report measuring the visibility and favourability of Singapore’s top CEOs in local…
Local Brands & Celebrity Tie-Ups Win Retail In An Era Of Lockdowns
Twitter today reveals the results of its Global mCommerce 3.0 study. From January to August 2020, Twitter alone saw more than 1 billion Tweets from 37 million unique authors, around …
#legend Unveils The 2020 Edition Of #legend100, Hong Kong’s Top 100 Social Media Influencers
Award-winning magazine #legend has released its 2020 list of Hong Kong’s top 100 influencers, tastemakers and gamechangers. Called the #legend100, the annual list of individuals represent the diversity and creativity Hong…
IPG Mediabrands Expands Creative Practice With Launch Of Mediabrands Content Studio
IPG Mediabrands today announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content…
DBS & CNN Join Forces For A Campaign About Innovative, Purpose-Driven Solutions In A Brave New World
DBS, a leading financial services group in Asia, and CNN International Commercial (CNNIC) are collaborating on an advertising and sponsorship campaign that shines a spotlight on innovative, purpose-driven initiatives that are…
Datuk Nicol David & Yuna Champion Women’s Progress With Kotex #SHECAN Fund
Kotex recently launched the all new limited edition range aimed at the celebration of women’s progress for the past 100 years. The limited edition range features Datuk Nicol David and…
Lotame Names Verizon Media’s Eliza Nevers As New SVP Of Product
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced long time Verizon Media vet Eliza Nevers as its…
Dable Partners With Arkadia Digital Media To Provide Personalized Content Recommendation
Dable, Asia’s No. 1 content discovery platform, has announced a partnership with PT Arkadia Digital Media Tbk.(Arkadia Digital Media), an independent and integrated digital media group on 11th November. With…
New Qualtrics Research Suggests Singaporeans’ Preference For Digital Is Here To Stay
Qualtrics, the global leader in customer experience management and creator of the experience management category, today launched new research outlining the extent to which COVID-19 has encouraged consumers to embrace…
Ganad Myanmar Adopts LMX Platform To Provide OOH Audience Measurement & Automation To Advertisers
Location Media Xchange (LMX), the independent supply-focussed arm of the Moving Walls group is launching their patented Out-of-Home (OOH) audience measurement and sales automation solution in Myanmar. Ganad media, Myanmar’s…
