MBC Broadcasts COVID-19 Special With TVU Networks
South Korea’s Munhwa Broadcasting Corp. (MBC), the nation’s second largest broadcaster, relied on three integrated remote production technologies from TVU Networks, the market and technology leader in cloud and IP-based live video…
Rakuten Advertising Makes Senior Hire Ahead Of Launch Of New Media Products
Rakuten Advertising, the global leader of performance marketing, media and consumer insights, today announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After…
Mimpikita Introduces A Fresh Spin To Its Brand With elfo
Mimpikita introduces a fresh spin to its brand, by elevating its digital advertising and performance marketing initiatives through the appointment of elfo. Founded by three sisters – Nurul, Amirah, and Syahira…
AI Marketing Technology Platform EternityX Opens New Office In Australia
As China’s leading AI marketing platform, EternityX provides international brands with real-time connections to highly desired Chinese consumers. Regional expansion will help brands better engage their target consumers and generate…
Pizza Hut Appoints Ogilvy Indonesia As Integrated Marketing Partner
Ogilvy Indonesia today announced its appointment as the Integrated ATL and Digital (including social) agency for Pizza Hut Indonesia, following a competitive, multi-agency pitch. The appointment will see Ogilvy drive…
Integral Ad Science Expands Business Operations In Australia & NZ, Makes Senior Appointments
Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as…
Wattpad Brand Partnerships Expands Its Presence In Southeast Asia With Culture Group As Agency Of Record
Wattpad Brand Partnerships, Wattpad’s advertising and partnerships arm that helps brands build deep engagement with Gen Z consumers, has brought on Culture Group, Southeast Asia’s leading pop culture marketing agency…
CGTN: China Celebrates Lunar New Year With Major Victory In Poverty Alleviation
Wednesday marks “Lichun”, the first solar term of the year, considered the beginning of spring. As a Chinese saying goes, “the whole year’s work depends on a good start in…
Carousell Redefines Millennial Commerce Marketing With Carousell Media Group
Carousell Group, one of the world’s largest and fastest growing classifieds marketplace platforms, today announced the launch of Carousell Media Group, a dynamic full-service marketing platform that offers advertising solutions…
Understanding Consumer Behaviour On Financial Resources In The New Normal
By Carolyn Corda Financial institutions have used data to fuel marketing efforts for many years. Banks, for example, have leveraged transaction data to identify customers most likely to be interested…
3 In 5 Respondents Struggle To Acquire New Skills To Survive In A Post-Pandemic World
Three in five respondents (61 per cent) said that it has been a struggle to acquire new skills in their current role to adapt to the pandemic. This sentiment is…
Top OOH Trends To Look Out For In 2021
Even as the world floats around a lockdown-no-lockdown situation while traffic movements remain unpredictable in the Outdoor Industry, Marketers Innovators believe that the industry will quickly bounce back with digital…
Get To Know Brianna Carney & Kate Ringcodan, CrewBloom Co-Founders
Over the years, we have seen the positive impact of talent outsourcing on big corporations and their business returns. However, with the growth of start-ups and smaller companies supporting a…
Zendesk Unveils New Suite With Powerful Messaging Solution
Zendesk, Inc., a customer service software company with support and sales products designed to improve customer relationships, today announced the general availability of its comprehensive messaging solution as part of…
AnyMind Group Appoints Country Managers For Taiwan & Vietnam, Managing Director For Product Development
AnyMind Group, a business enablement platform that provides technology and solutions for marketers, publishers, business owners and influencers, has today announced three leadership appointments, including Nguyen Thi Ha My as…
