This California and Gurugram-Based HRtech Startup Is On A Mission To Simplify Continuous Feedback, Conversations And Culture In The Modern Workplace
Founded in May 2020, Mesh is a SaaS-based modern performance management and HR tech platform which counts unicorns across sectors as its clients.
Full Funnel Marketing Strategy for Customer Acquisition and Retention
Full funnel marketing is a model which provides a visualization of the journey a prospect goes through, from brand awareness to purchase decisions and the follow-up that comes after. Introduction…
These 5 robotic Startups Are Impacting Healthcare Sector With Their Innovation
Here's a curated list of startups providing advanced technologies to the Indian healthcare sector.
Norway’s Aqualung Bags €9.6M Equity Funding To Decarbonise Higher CO2 Concentration Industries
Oslo-based Aqualung Carbon Capture, a specialist in membrane carbon dioxide capture and separation technology, announced on Thursday that it has secured a $10M (approx €9.6M) equity investment. Key strategic partners,…
Cricketers Or Actors: Who Do Most Brands Prefer?
There has been a revamp in the celebrity endorsement space in the last two years where the word "celebrity" is no longer synonymous with just Bollywood actors or A-league cricketers,…
Madrid-Based Cabify Secures €40M Loan From EIB To Purchase 1,400 Electric Vehicles
Madrid-based Cabify, a ride-sharing company that operates in Latin America, Spain, and Portugal, announced on Wednesday that it has received €40M in loan from the European Investment Bank (EIB) for…
Redefining Happiness
I think you will agree with me on this. At times, happiness is hard to define. Simply because for the longest time, we have associated it with success, positions, relationships and…
Connected TV: The Ultimate Know-To Guide – Part 2
TRANSCRIPT: Continuing with this podcast is about Connected TV: An Ultimate Guide Part 2. In this podcast we’ll walk you through: - Flexibility via programmatic buying - Working with Platforms - Working…
When You Hear The Word
Typically the word sales & selling would conjure the image of a fast-talking car salesman, or the couldn't care less departmental store assistant. Let us help change your view. When…
How To Split Startup Equity Between Startup Founders When Starting A New Business
Equity distribution among co-founders may be a complex procedure while starting any business. How you split founder startup equity can be even harder for a tech startup due to different roles and…
MySphere – The Profile And Portfolio Builder For Students
Students' interests and career choices keep changing in this fast-changing world. Many are confused about which career they are inclined towards. Some remain indecisive looking at numerous career options while…
Making The Most Efficient Use Of Marketing Dollars Remains A Key Challenge For CMOs And Business Leaders – Abhinav Maheshwari, VP Marketing Effectiveness, Asia Pacific, Nielsen
1. Abhinav, share with us the Importance of Quality Data, analytics & research in performance marketing Quality data is everything - especially in today's attention economy where advertisers are competing…
Needs, Wants And Demands In Marketing
Needs, Wants and Demands are a part of basic marketing principles. Marketing strategies should be based on your target market's needs, wants, and demands. Marketing is all about identifying and…
Weekly Funding Update – India (May 07– May 13)
A lot of turmoil has been surrounding the Indian startup ecosystem this week with stocks declining and talk of a slowdown in the funding. Given the global macro-economic conditions and…
CyberArk Announces Simon Mouyal As Chief Marketing Officer
CyberArk the global leader in Identity Security, today announced the appointment of Simon Mouyal as Chief Marketing Officer (CMO). Mouyal will be responsible for overseeing global marketing strategy and execution at CyberArk…
