The Incongruence Of Emotions Between Video Ads And Content Drives More Engagement – Stanford & IIM Research With VDO.AI Reveals
New Delhi, 8th Aug 2022 - Recent long-term field research undertaken by Sridhar Narayanan, professor at Stanford University, Anuj Kapoor, professor at IIM Ahmedabad, and Amitt Sharma, Founder and CEO at VDO.AI - debunks…
Raksha Bandhan campaigns that stood out in the past
Brands across different categories are using this festive time to launch new campaigns. They're taking a more emotional approach as they want their stories to stand out in the clutter.…
This Hyperlocal Startup Is Turning Neighborhood Women Into Librarians, Entrepreneurs
When there is hyperlocal staple, internet business, coordinated factors, and versatility — why not a hyperlocal library? As a matter of fact, it could resemble raising a ruckus around town's…
Weave Capital Launches $75M Venture Fund
Weave Capital, a recently framed investment firm and a piece of the SPVH Group, has reported the send off of a $75 million asset. The area freethinker reserve expects to…
Germany-Based Gaming Studio Gunzilla Games Bags €44.9M From Republic Capital
Gunzilla Games, a Frankfurt-based AAA games designer, reported on Tuesday that it has raised $46M (roughly €44.9M) in a subsidizing round drove by Republic Capital. Griffin Gaming Partners, Animoca Brands,…
Finding Product-Market Fit With The Power Of Product Analytics
Item Market Fit can be found in a logical and repeatable manner and item examination can direct you along this journey Item market-fit (PMF) is "the main thing that is…
Environmental Impact Startup Wilderlands Is Protecting Australia’s Biodiversity
A new Australian startup is giving people the chance to permanently protect high value conservation land one square meter at a time. Wilderlands is the brainchild of 6th era rancher…
SkinQ: The Science-Backed, Dermatologist-Approved Skin Health Company Targeted At Indian Skin And Skin Of Color
In Search Of A Name Currently, there is a huge gap between the skincare needs of people and targeted products in the country. Every skin type is different and needs…
Mobile Users In Two Regions Now Spend 5.7 Hours A Day In Apps
Is it possible to spend 6 hours a day in apps? We may soon find out. According to data.ai's Q2 2022 Regional Pulse Index, consumer appetite for mobile content is…
Pet Tech Firm KatKin Raises €21.5M To Offer Fresh-Cooked Cat Food
KatKin, a London-based pet tech stage serving the pet feline market, declared on Monday that it has gotten $22M (roughly €21.5M) in a Series A series of subsidizing. The most…
Evo Launches ‘The World’s First Boiled Egg, Made Entirely From Plants.’
EVO - an alternate protein start-up based in India & USA - has launched the world's first 'Plant-based Boiled Egg'- which can be grilled, fried or pickled just like a…
Ways To Reduce Startup Burnout
New companies are high forced conditions in the most ideal circumstances. They frequently have enormous desires that normally lay on the shoulders of a little group. So it's presumably nothing…
How To Successfully Launch A New Product On Social Media
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content…
Customize Your Content Promotion Strategy With These Elements
On the off chance that you're in any way similar to me, content creation is a "like to do" task, while content dispersion is a "need to do." But there's…
Telstra Ventures Took A Deep Dive Into Blockchain
Telstra’s VC arm, Telstra Ventures, has taken a deep dive into web3 and blockchain world amid the crypto crash that’s wiped $1.3 trillion in value from investors, with the market…
