Buzz Marketing

Raksha Bandhan campaigns that stood out in the past

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Raksha Bandhan Campaings

Brands across different categories are using this festive time to launch new campaigns. They’re taking a more emotional approach as they want their stories to stand out in the clutter. They’re telling tales of sibling relationships, as this is something that’s universally positive and connects with people.

The campaigns has also attempted to depict stories about the bond between two sisters who are either blood-related or in-laws.

SKINN- #BestSaidWithSkinn

Cadbury Celebrations #CloserThisRakhi

Tanishq- #SistersByChoice

The Man Company

Amazon– #DeliverTheLove

Bombay Shaving Company

Tanishq

Mankind Pharma

Bajaj Allianz Life Insurance

Nykaa

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