Costa Coffee Appoints Ogilvy Malaysia For Brand & Social Media Management
Costa Coffee, a well-known coffee company, just hired Ogilvy Malaysia to manage its brand, social media, and campaigns. This action is meant to improve relationships with coffee drinkers in Malaysia…
The Power of Mascots and Innovative Packaging in Branding
The reputation of a brand is frequently associated with its logo or tagline, but occasionally, it is recognized for a marketing strategy that leads to a significant change. In the…
Sentosa Unveils New Branding Strategy: “Where Discovery Never Ends”
In a bid to better understand the needs of its guests, Sentosa has unveiled a new branding strategy. The Singaporean island will now be marketed under the tagline, "Where discovery…
RBI data reveals surge in Indian spending on international travel
According to reports from the Press Trust of India (PTI), Indians are spending almost one billion dollars per month on overseas trips. This is a substantial increase compared to pre-pandemic…
Revolutionizing Online Sales: The Power of WhatsApp Commerce for D2C Brands
Over the last decade, the Indian eCommerce industry has experienced significant evolution and revolution. The industry has shifted from vertical e-commerce to direct-to-consumer (D2C) sales to tapping customers on social…
5C Network Acquires Krayen to Expand Digital Diagnostic Offerings
Krayen, a healthtech startup with offices in India and the US, has recently been acquired by 5C Network, a digital diagnostic platform backed by Tata 1MG. With this change, 5C…
Ahead of the Curve: Zomato’s Humorous Social Media Marketing Strategy
Zomato, a popular food-tech brand, has a unique approach to social media that helps it establish a strong bond with its customers. The brand's marketing team understands the power of…
Google Revises Policy for Pre-Installed Apps on Android Phones in India
The pre-installation of Google apps on phones will now require a license from mobile carriers or original equipment manufacturers (OEMs). Following a decision by the Competition Commission of India (CCI),…
Road to Valor: Empires – Krafton’s First Release for India
Krafton Inc. and Dreamotion say that you can now pre-register for the new Indian version of Road to Valor: Empires. This player versus player (PvP) real-time strategy game is Krafton,…
Viacom18’s Free Streaming of IPL on JioCinema App: Implications for Viewers and Competitors
One of the most well-known cricket leagues in the world is the Indian Premier League (IPL). Millions of people in India and around the world are fans of it. In…
India’s Auto Industry: Adapting to Change with the Emergence of EVs and Shared Mobility
India's automotive industry is booming, making up a significant 7.1 percent of the nation's GDP and 49 percent of total manufacturing output. It is already the fourth largest vehicle market…
Tata Steel Acquires Shares Worth ₹300 Crore in Neelachal Ispat Nigam Ltd
Tata Steel, India's largest steel producer, recently announced the purchase of Rs 300 crore in shares in Neelachal Ispat Nigam Ltd (NINL), an indirect subsidiary. This investment is part of…
Parle Agro Launches SMOODH Fruit Smoothies: A Delicious Blend of Yoghurt and Fruits
One of the top beverage companies in India, Arle Agro, has launched SMOODH Fruit Smoothies under the dairy brand SMOODH. This innovative product, which comes in three delicious flavors—"Guava Chilli,"…
Byju’s Plans to Shut Down WhiteHat Jr to Cut Costs Amid Mounting Losses
Indian edtech giant Byju's, which had acquired coding platform WhiteHat Jr for $300 million in 2020, is reportedly planning to shut it down as part of its cost-cutting measures. The…
Singaporean Startup PixCap Aims to Revolutionize 3D Design
The Singaporean company PixCap was started by CJ Looi and Cyril Nie with the goal of making it easier to make 3D content. 3D design creation is still challenging, time-consuming,…
