Harnessing Expertise for Growth: Eve Solomon Spearheads Publisher Business Development at Outbrain APAC
Eve Solomon has recently been appointed as the Managing Director of Publisher Business Development in Asia-Pacific for Outbrain, an advertising tech company. Her primary responsibility will involve amplifying the company's…
Malaysia Revises Mask Wearing and Isolation Policies Following WHO’s COVID-19 Announcement
Malaysia's Health Ministry is updating its standard operating procedures (SOP) after the World Health Organization (WHO) ended the global health emergency for COVID-19. Health Minister Dr. Zaliha Mustafa announced that these revisions…
A New Chapter for Swire Pacific: The $3.9bn Swire Coca-Cola Deal
Hong Kong's diversified business group, Swire Pacific, has inked a conditional agreement for selling its USA-based Swire Coca-Cola unit to JS&S, a full-fledged subsidiary of John Swire & Sons. The…
Delhi’s Eco-Park: A New Chapter in Urban Regeneration and Green Revolution
Amidst the urban sprawl and the bustle of India's capital city, Delhi, emerges a symbol of the green revolution - the Eco Park. Rising from the ashes of the decommissioned…
Boomerang Evolves into Cartoonito: A Revolutionary Leap for Preschool Entertainment in SEA
In a remarkable move, Warner Bros. Discovery has decided to rebrand its renowned kids' TV channel, Boomerang, as Cartoonito in Southeast Asia, Taiwan, and Hong Kong. This strategic transition, which…
Google’s Advertising Practices Questioned: Report Reveals Potential Mislead
Google may have presented misleading information to a range of advertisers, including Fortune 500 brands, small businesses, and the US federal government, concerning its ad viewership. This revelation comes from…
The Power of Storytelling in Marketing: Crafting Memorable Brands and Products
The Story of Storytelling in Marketing In 2009, journalist Rob Walker embarked on an experiment to investigate the power of storytelling. He purchased 200 random objects from eBay, all costing…
Ant Group Extends Alipay+ Coverage to All 7-Eleven Stores in Malaysia
Alipay+, a suite of cross-border digital payment and marketing solutions operated by Ant Group, today announced an extensive expansion of its services to all 7-Eleven stores across Malaysia. This expansion,…
APAC and Singapore: A Tale of Evolving Social Media Consumption Patterns
Interestingly, social media usage across APAC saw a 4% drop in daily time spent since the pandemic peak in Q2 2020, equivalent to a reduction of 6 minutes. Similarly, Singapore…
Amazon’s Bold $15B Move: Reshaping India’s Retail Landscape
Amazon, the global e-commerce giant, recently announced its plan to invest an additional $15 billion in India, a decision with far-reaching implications for the Indian retail landscape. Given the backdrop…
Mash Secures $2M Funding and Unveils Influential Leadership Team to Boost APAC Market Presence
Fresh from securing a substantial $2 million in pre-series A funding, Mash, the avant-garde creative juggernaut aiding pioneering brands to flourish in Asia-Pacific (APAC) markets, introduces its formidable new leadership…
Waste Not, Want Not: Unpacking Malaysia’s Persistent Food Waste Problem and How the Local F&B Industry Can Play Its Part
In a country like Malaysia — where cuisines both local and international come together on every street corner, and where food is practically ingrained into our DNA — we seldom…
When Green Claims Run Red: A Critical Look at Hyundai and Toyota’s Banned Electric Car Ads
Following a string of inflated promises, both Hyundai and Toyota find themselves in the crosshairs of the Advertising Standards Authority (ASA) for distributing deceitful claims regarding the charging capabilities of…
Arcserve Survey Reveals Vulnerabilities in Ransomware and Data Recovery Preparedness of Government Services
Arcserve, the world's most experienced provider of backup, recovery, and immutable storage solutions for unified data resilience against ransomware and disasters, today released a segment from its annual independent global…
Alfa Romeo Unveils First Flagship Showroom in Hong Kong: A Fusion of Heritage and Modernity
The iconic Italian car manufacturer, Alfa Romeo, recently launched its first-ever flagship showroom in Hong Kong, a grand testament to the brand's evolved identity. The unveiling reflects a modern interpretation…
