Introduction to the Sustainability Passport Programme
The Ascott Limited, a renowned lodging business unit of CapitaLand Investment, proudly introduces the Somerset Sustainability Passport Programme. This initiative, aligning with Ascott’s sustainability objectives under Ascott CARES, celebrates its first anniversary this November. Ascott is not just fulfilling its role as a responsible hospitality provider but also empowering guests to contribute significantly to sustainable travel.
A Message from Ascott’s Leadership
Ms. Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, emphasized the collective effort required for global sustainability. “Sustainability is a global challenge that requires collective effort. The Somerset Sustainability Passport programme is a global initiative by Ascott to foster a sense of community and shared purpose through our Somerset brand. By actively involving our guests in these efforts, we are not just telling them what the Somerset brand stands for; we are amplifying our impact to create a lasting emotional connection. Small individual actions, when multiplied across our portfolio of Somerset properties globally, can inspire our guests of all ages, especially the next generation, to recognise the importance of taking practical action today.”
She further highlighted the alignment of the Somerset brand’s philosophy with the growing demand for sustainable travel, stressing the importance of mindfulness and sustainability in travel and everyday life.
Core Elements of the Programme
Launching on 20 November 2023, the Somerset Sustainability Passport programme will offer guests at Somerset properties globally a range of eco-friendly activities, wellness programmes, and community initiatives. These endeavors are structured around three pillars: harmony with the environment, oneself, and those around us.
In Harmony with the Environment
Somerset properties worldwide are initiating unique environmental conservation efforts. These include plant adoption drives, rooftop gardens, art workshops using recycled materials, and educational nature tours.
In Harmony with Oneself
Focusing on physical and mental wellbeing, Somerset offers screen-free activities, healthy eating options, and diverse fitness classes. These initiatives are designed to promote mindfulness and healthier lifestyle choices among guests.
In Harmony with the People Around
Somerset’s commitment extends to fostering family bonding and local community engagement. Activities like cultural workshops and local experience tours are set up to deepen guests’ understanding and appreciation of local traditions and heritage.
Enriching the Next Generation
The Sustainability Passport Programme also aims to educate kids about eco-friendly and community-oriented tasks. The programme includes a Sustainability Passport booklet for kids to complete various tasks, encouraging them to participate in sustainable practices.
Furthering Sustainability Efforts
Beyond guest engagement, Ascott’s properties are making significant strides in reducing their carbon footprint through various initiatives, including charity bazaars, recycling projects, and eco-friendly facility upgrades.
Sustainable Built Environment
The design of Somerset properties focuses on environmental stewardship, with several receiving the EDGE certification for reduced energy and water consumption and lower carbon emissions in construction materials.
Continued Commitment to Sustainability
Ascott remains dedicated to sustainable travel experiences and is working towards meeting its sustainability targets, including achieving Net Zero emissions (scopes 1 and 2) by 2050.
Ascott’s Somerset Sustainability Passport Programme represents a groundbreaking approach in the lodging industry, blending environmental stewardship with a guest-centric experience. It’s a strategic move that not only embraces the shift towards sustainable travel but also fosters a sense of community and shared purpose among its guests globally.