In an innovative move, AirAsia Philippines has joined forces with the Department of Trade and Industry (DTI) to spotlight local Filipino merchandise for its in-flight passengers. This dynamic collaboration is a direct result of DTI’s ‘Go Lokal!’ initiative.
The high-profile agreement witnessed the presence of key figures like Pax Paloma, the Ancillary Manager at AirAsia Philippines, and Marievic Bonoan, the Director at DTI Bureau of Domestic Trade Promotion. AirAsia Philippines’ CEO, Ricky Isla, and DTI’s Assistant Secretary, Glenn Peñaranda, also graced the occasion.
But this isn’t just about AirAsia Philippines giving a nod to local talent. Passengers flying with the airline can now feast their eyes and wallets on a variety of homegrown brands. From the artistic flair of Tala by Kyla’s handmade accessories to the bohemian allure of Boho Manila’s handcrafted earrings. Watch enthusiasts can experience the craftsmanship of Filipino-brand watches by Ibarra Manila, while fashion aficionados can sport the trendy vibes of Team Manila Lifestyle apparel.
The essence of this partnership isn’t just about in-flight sales. It’s about celebrating the heart and soul of Filipino craftsmanship, sharing it with the world, and taking Filipino talent to the skies of Asia and even further. This move also echoes Capital A’s President and CEO, Tony Fernandes’ commitment to champion Filipino brands across the ASEAN region.
Steve Dailisan, the voice of AirAsia Philippines in communications, public affairs, and its spokesperson, reflected on the partnership’s broader vision. “Supporting Filipino products isn’t a choice; it’s a commitment. As domestic destinations bounce back to their vibrant selves, our gaze turns towards empowering Small and Medium Enterprises (SMEs). These enterprises don’t just sell products; they craft stories, create jobs, and play a pivotal role in propelling our economic machinery forward,” he remarked.
This, alliance between AirAsia Philippines and DTI isn’t just about business; it’s about national pride, growth, and an unwavering commitment to showcasing Filipino excellence.
This article draws its insights from MarketechApac.