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Marketing In Asia > Blog > Open Category > ZALORA Ignites Year-End Shopping with “The Terminal” Pop-Up Experience at Orchard Road
Open Category

ZALORA Ignites Year-End Shopping with “The Terminal” Pop-Up Experience at Orchard Road

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Last updated: 2023/11/06 at 3:21 PM
Dr. Surbhi Sharma
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zalora "The Terminal"
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ZALORA Unveils ‘The Terminal’ Experience

Asia’s leading fashion powerhouse, ZALORA, under the Global Fashion Group (GFG) umbrella, heralds the festive shopping fervor with the launch of ‘The Terminal by ZALORA’, an innovative pop-up store at the prestigious Wisma Atria, Orchard Road. Scheduled between 2nd to 13th November, this retail marvel is in anticipation of ZALORA’s 11.11 shopping extravaganza, spanning from November 8th to 13th.

Inspiration & Offerings

Drawing from the enchantment of the holiday travel season, this week-long brick-and-mortar venture showcases ZALORA’s global fashion, beauty, luxury, and lifestyle curation. Over 40 internationally-acclaimed brands will grace the venue, forming a selection from ZALORA’s 3000+ global affiliates available online. Shoppers can anticipate latest collections from global giants like The Ordinary, Nike, Monki, Coach, and even the luxurious Gucci.

For those plotting a dream vacation or simply wanting to dazzle at year-end galas, ‘The Terminal by ZALORA’ promises a fashion treasure trove.

A Voice from the Helm

“In today’s retail landscape, consumers increasingly crave for immersive and seamless omnichannel shopping experiences. Our commitment at ZALORA has always been about creating WOW moments by innovating and elevating the customer journey,” expressed Achint Setia, ZALORA Chief Revenue and Marketing Officer. “We are thrilled to launch ‘The Terminal by ZALORA’ to mark the exciting start to the year-end shopping season and in partnership with featured well-loved global brands. This pop-up embodies our dedication to providing shoppers with a curated, and immersive experience, ensuring our valued customers enjoy not just the finest fashion for one and all in the family, but also unmatched ease and unbeatable prices.”

The ZALORA Legacy

Since 2014, with its ‘click-and-mortar’ retail conception, ZALORA has been the vanguard of blending the digital with the tangible. This innovation ensures swift deliveries, varied payment options, and effortless returns.

Exclusive Perks at ‘The Terminal’

Celebrations at ‘The Terminal’ come with ZALORA gift card giveaways! Furthermore, in collaboration with PayLater by Grab, ZALORA facilitates smooth checkouts. Exclusive offers await ZALORA VIP shoppers and enticing prizes, including a luxurious Bali trip sponsored by Luxury Escapes.

The 11.11 Spectacle

Complementing ‘The Terminal’, ZALORA’s 11.11 sale promises jaw-dropping discounts, assured authenticity, and daily specials on leading brands. ZALORA VIP members are in for an early bird treat from November 6th, with continual perks beyond the sale.

zalora "The Terminal"
zalora "The Terminal"
zalora "The Terminal"

Game On with ZALORA

November 1st marks a unique community-led gamification, where collective customer actions determine product price slashes, climaxing on the 11.11 sale’s inaugural day.

Also read: Myer’s New Christmas Campaign Promises a Meaningful Festive Season

ZALORA’s 11.11 Outdoor Blitz

ZALORA is set to dazzle Singapore’s public spaces. From 3D bus ads to MRT station takeovers, ZALORA ensures an all-encompassing visual treat.

For an unforgettable fashion journey, visit ‘The Terminal by ZALORA’ at Wisma Atria until November 13, 2023. Stay updated on ZALORA’s 11.11 offers via their website, app, and social media channels.

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TAGGED: 11.11 sale, 3D bus advertising, Achint Setia, beauty, click-and-mortar, customer journey, fashion, Global Brands, Global Fashion Group, holiday travel, immersive shopping, lifestyle, luxury, Luxury Escapes, MRT platform stickers, omnichannel, Orchard Road, PayLater by Grab, pop-up store, singapore, The Terminal, Wisma Atria, ZALORA, ZALORA VIP

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    Surbhi Sharma November 6, 2023 November 6, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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