South Korean actor Hyun Bin has been selected as the brand ambassador for Osim, a well-known wellness lifestyle brand. As the face of Osim, Hyun Bin will primarily endorse the company’s uDream Pro wellbeing chair, a flagship product in the company’s line-up.
Osim’s choice of Hyun Bin as the ambassador is not by chance. The actor, acclaimed for his elegance and sophistication, aligns perfectly with the properties that the uDream Pro wellbeing chair represents, according to AugustMan. The brand aspires to provide a refined wellness experience that mirrors the qualities exuded by the actor.
Lynn Tan, Osim’s Deputy Chief Executive Officer, expressed the company’s excitement over welcoming Hyun Bin as their ambassador. Tan acknowledged Hyun Bin’s commitment to excellence and his dedication to his craft, which aligns perfectly with Osim’s mission to inspire and improve well-being worldwide.
In an exclusive interview with Osim, Hyun Bin stated that he was particularly impressed by the ability of the uDream Pro wellbeing chair to provide various massage techniques that adapt to the human body’s contours. He further appreciated the product’s focus on a five senses experience, allowing for a balanced relaxation.
Hyun Bin also mentioned the incorporation of AI stress analysis technology in the uDream Pro wellbeing chair. This feature, he noted, lets him keep track of his stress levels using a biosensor, thereby providing personalised care.
Hyun Bin is no newcomer to the role of brand ambassador, having represented various industries’ brands such as the golf wear brand GOSPHERES and the luxury fashion house Tom Ford.
Meanwhile, another South Korean actor, Han So Hee, has recently been named the first Korean global ambassador for the luxury fashion house Boucheron. Boucheron made the announcement via Instagram, sharing a post featuring Han wearing their jewelry.
Boucheron welcomed the collaboration with Han, stating that they shared the same values and looked forward to their new journey together. The brand commended Han for her singular, stylish, and bold role choices as an actress, which they believed resonated with the free spirit of their maison. The brand concluded by welcoming Han to their family, celebrating the strength and protection she embodies, reflective of Boucheron’s iconic Quatre collection.
Source: Marketing Interactive