By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Malaysia Airlines Gains Momentum in India: Surpasses Australia as Main Market
Share
Sign In
Notification Show More
Latest News
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Mei Ling Yeow_Archetype APAC_Head of, Strategy and Innovation
Archetype APAC appoints Mei Ling Yeow as Head of Strategy and Innovation to drive service innovation and strategic transformation
Press Release
DoubleVerify
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices
Press Release
Guiness- Hiring
Guinness Is On the Hunt for Malaysia’s First-Ever ‘Chief Pint Officer’ (CPO)!
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Malaysia Airlines Gains Momentum in India: Surpasses Australia as Main Market
BusinessNews

Malaysia Airlines Gains Momentum in India: Surpasses Australia as Main Market

profile
Last updated: 2023/07/12 at 7:22 PM
Dr. Surbhi Sharma
Share
3 Min Read
airliner
SHARE

In a notable shift, India has overtaken Australia to become the primary market for Malaysia Airlines (MH). The transition comes as the airline, backed by the Malaysian government, records an uptick in demand and expands its reach within India. 

A senior official within the company reported that the full-service airline has recently bolstered its weekly flights to India from 55 to 60, with plans to solidify the increase by the end of the current year. 

Yin May Lau, the Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, spotlighted the astonishing resurgence of India’s aviation market in a conversation with FE. According to Lau, “Our India operations have already regained more than 90% of pre-Covid levels. With the addition of 60 flights, we’re set to meet the numbers of 2019. As the pandemic eased, India demonstrated one of the most promising recoveries we’ve witnessed.” 

The airline currently services six Indian destinations—Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Kochi—with plans to introduce three more, namely Puducherry, Trichy, and Trivandrum in the foreseeable future. 

Interestingly, Malaysia Airlines’ operational capacity in India outperforms that in China, the second-largest global aviation market. This expansion underscores the rapid growth of India’s aviation sector—currently the third-largest worldwide—following the relaxation of Covid-19 restrictions and the country’s robust economic revival. 

Lau added, “India has climbed to become our largest global market. Prior to Covid-19, it was among the top three with Australia leading, but India’s growth momentum currently outpaces that of Australia.” 

May data showcased an impressive performance by India’s top six airlines, including IndiGo, Air India, and Vistara, with load factors exceeding 90%. The robust demand in the market led to an unprecedented record of high load factors. 

In the first quarter, Malaysia Airlines accommodated 225,000 passengers, positioning it among India’s top 10 foreign carriers based on passenger volume. 

Data from the Directorate General of Civil Aviation reveals a significant upswing, with Indian airlines serving 63.6 million passengers from January to May, marking a 36% rise compared to the same period the previous year. 

Market pundits conclude that India’s growth has eclipsed most other significant economies.

You Might Also Like

Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

What to Eat, Drink, and Cheer at Christmas in July Festival

Infosys and the Mental Health Foundation Australia Launch ‘Supportive Mind’ App to Boost Mental Health

Akubra Saddles Up as Presenting Partner of the 2025 Mount Isa Mines Rodeo

‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ The fans spoke. And Lipton listened.

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: australia, aviation market, Covid-19 recovery, flight expansion, india, Indian destinations, Malaysia Airlines, Yin May Lau

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma July 12, 2023 July 12, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article McCann McCann Worldgroup China Launches Dedicated Influencer Marketing Unit
    Next Article Spotify Unleashes Hyper-Personalized Music Discovery Campaign for Filipino and Indonesian Gen Z Spotify Unleashes Hyper-Personalized Music Discovery Campaign for Filipino and Indonesian Gen Z
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 2 days ago
    Christmas In July
    What to Eat, Drink, and Cheer at Christmas in July Festival
    Press Release 2 days ago
    Mei Ling Yeow_Archetype APAC_Head of, Strategy and Innovation
    Archetype APAC appoints Mei Ling Yeow as Head of Strategy and Innovation to drive service innovation and strategic transformation
    Press Release 2 days ago
    DoubleVerify
    DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Clare Yardley
    Press Release

    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

    2 days ago
    Christmas In July
    Press Release

    What to Eat, Drink, and Cheer at Christmas in July Festival

    2 days ago
    Infosys
    Press Release

    Infosys and the Mental Health Foundation Australia Launch ‘Supportive Mind’ App to Boost Mental Health

    2 days ago
    Ally Finlay in the famous red dirt arena in Mount Isa
    Press Release

    Akubra Saddles Up as Presenting Partner of the 2025 Mount Isa Mines Rodeo

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy