A revolutionary shift in the South Asian and global advertising landscape, The Advertising Club (TAC) has officially launched its campaign for the esteemed ABBY Awards 2024, powered by the globally acclaimed One Show. The campaign is a clarion call to the advertising community, encouraging unity and collaboration to forge the future of the industry with creativity at its core.
Positioned as the definitive mark of creative brilliance, the ABBY Awards shine as the only accolade in India bestowed by industry peers and acknowledged by the global elite, including The One Show. Winners of the ABBY Awards have historically marked their presence on the world stage, clinching top honors at renowned festivals like Cannes Lions, The One Show, and D&AD. The selection jury, a compilation of the global creative elite, ensures the ABBY Awards’ reputation for fairness and high standards, a testament to the integrity and prestige of The One Show.
Ajay Kakar, Chairperson, Awards Governing Council of the ABBY Awards 2024 and a pivotal figure in The Advertising Club, shared his vision, stating, “At The Advertising Club, we are steadfast in our mission to spotlight the genius and the groundbreaking work our industry is capable of. The ABBY Awards 2024 represent not just recognition but a challenge to surpass the extraordinary, to elevate our collective creativity to global prominence.”
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Echoing the sentiment, Alok Lall, Executive Director at McCann Worldgroup India, articulated the forward-thinking mindset that the ABBY Awards inspire, “Our focus is not only to celebrate the achievements that define our present but to illuminate the path we are paving for the future of our industry. The ABBY Awards 2024 serve as a guiding light for the ingenuity and ambition that steer our industry’s journey.”
The Advertising Club extends an invitation to all facets of the industry to partake in this grand celebration of creativity, innovation, and unwavering pursuit of excellence. The ABBY Awards 2024, set to be a highlight of Goafest, will be held on the 29th, 30th, and 31st of May 2024 at the Grand Hyatt, Bambolim in Goa. This prestigious event not only showcases the brilliance within India but also represents the creative prowess of the South Asia region, encompassing Sri Lanka, Nepal, Bangladesh, and Pakistan, continuing a legacy of excellence since 2004.
Entries are now open for ABBY Awards powered by One Show 2024.
To know more – https://theadvertisingclub.net/award-categories/abby-2024/
About The Advertising Club
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
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