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Marketing In Asia > Blog > Business > Brand Highlights > BloomThis Spreads Happiness to the Healthcare Community with New Store at Subang Jaya Medical Centre (SJMC)
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BloomThis Spreads Happiness to the Healthcare Community with New Store at Subang Jaya Medical Centre (SJMC)

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Last updated: 2024/03/11 at 2:21 PM
Dr. Surbhi Sharma
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Subang Jaya Medical Centre (SJMC) is home to BloomThis’s third retail outlet, continuing the company’s growth in the Malaysian gifting and floral industries. A testament to BloomThis’s dedication to spreading joy to more people—particularly those in the healthcare industry—is its ongoing expansion.

Since it has been so successful in traditional brick-and-mortar stores, BloomThis is taking a giant leap forward by expanding its retail presence to SJMC. The goal of BloomThis’s already successful online business is to increase its impact by connecting with more people and providing them with more unique flower experiences.

Enhancing the healthcare experience for both patients and staff is the shared objective of BloomThis and SJMC. The retail store’s operations prioritise the well-being of patients and healthcare personnel by incorporating the calming and healing properties of flowers into the hospital setting. According to research, there are several beneficial impacts that may be achieved simply by gazing at, touching, or smelling flowers. Scientific studies have shown that being in a floral setting may improve one’s mood, concentration, recovery time, and general health.

The BloomThis partnership is really exciting, according to Penny Choo, managing director and co-founder. Both of our brands are built on a dedication to making our consumers happy. Together, we can harness the power of flowers to create a healing environment at SJMC. The health of the population as a whole and individual patients will benefit from this. Our store is conveniently located near SJMC, and we hope that our customers will be able to easily send flowers and thoughtful presents to their loved ones who are having treatment there. By working together, we can create new standards for all-encompassing care while also improving the mood in healthcare facilities.

In addition, Choo expressed her excitement about the opportunity to positively influence the healthcare business via the partnership. We are happy about this cooperation since our business is all about making people happy and we are famous for our custom flower and gift arrangements. We want to put the satisfaction and health of healthcare providers and patients first.

Also read: Tinder Empowers Southeast Asian Youth with Localized Dating Safety Guide

With flower workshops and well organised activities to promote wellness and relaxation, BloomThis and SJMC are exceeding expectations for both hospital personnel and patients. Our goal in making these adjustments is to provide our patients with a more positive and healing atmosphere.

President and Chief Executive Officer Bryan Lin of Subang Jaya Medical Centre (SJMC) was pleased with the decision to bring BloomThis on board. “We are delighted that BloomThis is now in SJMC. I believe that this partnership will value add to our hospital and patients. Beyond disease management, healthcare is about helping our patients get back to their lives. This means the happiness of being able to do the things they enjoy and spend quality time with their loved ones. Therefore, beyond their visual beauty, flowers are known to bring remarkable healing and therapeutic benefits to enhance the recovery process and promote overall well-being of a patient”, he remarked.

Located in the bustling township of Subang Jaya, BloomThis’ newest retail presence at SJMC is the perfect spot to grab some thoughtful presents on the go.

Those in need of floral arrangements can visit the SJMC BloomThis store, located on the lower floor of the Mediplex building. For more information on BloomThis and the goods and services it provides, visit https://bloomthis.co/.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Surbhi Sharma March 11, 2024 March 11, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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