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Marketing In Asia > Blog > Marketing > Branding > Top Ten Charity Campaign Champions Inclusivity and Sustainability, Empowering Education for a Greener Tomorrow
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Top Ten Charity Campaign Champions Inclusivity and Sustainability, Empowering Education for a Greener Tomorrow

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Last updated: 2024/10/17 at 3:09 PM
Hiren Lakadiwala
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Top Ten Charity Campaign Champions Inclusivity and Sustainability, Empowering Education for a Greener Tomorrow
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SHAH ALAM, 17 Oct 2024 – In its 37th year, the Top Ten Charity Campaign, spearheaded by Carlsberg Malaysia, continues to play a crucial role in supporting education with a renewed focus on inclusivity and sustainability. Themed ‘Championing Education Today for a Greener Tomorrow’, the campaign extends its reach to include 12 beneficiaries, including three schools in Sabah and Sarawak, Federation of Chinese Associations Malaysia (Huazong), and Hospital Universiti Tunku Abdul Rahman (Hospital UTAR). This marks an expanded effort to drive equal access to education and climate awareness beyond vernacular schools.

Stefano Clini, Managing Director of Carlsberg Malaysia, expressed the company’s commitment to supporting communities: “We are committed to continue funding and organising the Top Ten with greater purpose of brewing a better today and tomorrow for the communities we engage with. The programme meets our pledge for United Nations Sustainable Development Goal (UNSDG) 4: Quality Education and UNSDG 13: Climate Action, and by driving inclusion and climate awareness in education, we are cultivating a brighter future generation and environment for Malaysia. We invite everyone to join us in this meaningful journey as we strive to create a positive impact on our communities.”

Driving Change Through Education and Sustainability

With over RM568 million raised since its inception, the Top Ten Charity Campaign remains Malaysia’s longest-running charity platform, benefiting 684 schools nationwide. This year, the campaign aims to raise an additional RM17.4 million over the next two months to support 12 schools.

Huazong President, Tan Sri Datuk Seri Panglima (Dr) T.C. Goh, echoed the importance of providing students with opportunities through the campaign: “With the Top Ten, we can continue alleviating financial burden, opening doors of opportunity for deserving students and enabling them to focus on their education and aspirations. Together with Carlsberg Malaysia, we believe that no dream should be hindered by financial barriers, and through this Carlsberg Huazong Education Fund, we are dedicated to providing scholarships to deserving students to pursue their tertiary education.”

Introducing the Top Ten Green Club

A key highlight this year is the introduction of the Top Ten Green Club, a sustainability initiative aimed at instilling environmental responsibility in students. Schools participating in the campaign will now include eco-friendly projects as part of their co-curricular activities, teaching students the importance of recycling and environmental stewardship.

Chairman of Lahad Datu Chinese Chamber of Commerce, Tan Cheng Teng, commended the initiative: “We are proud to be part of the Top Ten Green Club initiative this year, and it will enable us to foster climate-change awareness, empowering our students to take actions on recycling and sustainability ideas within the school’s premises.”

Also Read: Unveiling Leica’s Latest Innovation: An Exclusive Interview with Sunil Kaul and Chef Ranveer Brar on Photography, Storytelling, and Creativity

A Platform for Talent and Unity

Aside from its educational focus, the Top Ten also celebrates local talents by featuring Malaysian artists such as Ribbon Ooi, Justin Ng, Fuying & Sam, and more. These charity concerts, held from October to November, will continue to raise funds while showcasing the vibrancy of Malaysia’s entertainment industry.

Deputy Minister from the Ministry of Education, YB Tuan Wong Kah Woh, praised the initiative: “As a pioneer in fundraising for education, the Top Ten not only performs outstandingly in Peninsular Malaysia but has extended its influence to Sabah and Sarawak. The Top Ten holds the record for the longest-running and highest funds raised by a charity platform. All of this would not have been possible without the strong support from everyone. Finally, I would like to especially thank Carlsberg Malaysia for their efforts and contributions in the field of education.”

Join the Movement

To participate in this impactful initiative and support education while promoting sustainability, follow Carlsberg Malaysia on Instagram or Facebook to stay updated on the upcoming Top Ten roadshows and discover ways you can contribute to a greener tomorrow.

About Carlsberg Malaysia

Carlsberg Malaysia is a leading brewer and community partner, committed to supporting sustainable development through its flagship programme, the Top Ten Charity Campaign. As part of its pledge to contribute to UNSDG 4: Quality Education and UNSDG 13: Climate Action, Carlsberg Malaysia aims to foster a brighter future for Malaysian students and communities.

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    Hiren Lakadiwala October 17, 2024 October 17, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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