The digital world continues to advance in various sectors every year. The availability of 5G has revolutionized the way businesses operate, providing greater internet accessibility and faster speeds for people to browse through brands, their services, reviews, and social media presence. Udit Ghosh, the CEO of Tick Tigers, is a well-known professional in the field of PR and digital marketing in India. He believes that for brands to experience growth and popularity, they need to promote themselves in a distinctive manner. His company is one of the fastest-growing digital PR agencies in the country, helping other companies expand and succeed.
Before becoming an entrepreneur, Ghosh worked for several multinational corporations and businesses. He served as the Regional Head of OYO, his last job. However, he had a desire to broaden his horizons and try new things, which led him to leave the corporate sector and create his own digital marketing business with like-minded individuals.
Ghosh highlights the benefits of 5G in the digital world, which allows brands and people to have greater mobility, easier access to their audience, and the ability to convey the right message to build trust. He stresses that the market will see more opportunities and competition, and those who can keep up with the changing times and build trust in people’s minds will dominate.
Digital marketing offers an array of possibilities to widen your market reach and make a name for yourself in your industry. Additionally, you can use digital means to increase your customer base and enhance the growth of your business. When asked about the one power of the digital world that many people have yet to utilize, Ghosh emphasized the importance of brand building. He noted that YouTubers and online influencers have the potential to become billionaires since companies are investing heavily in online advertising and brand building.
Looking to the future of PR and digital marketing, Ghosh predicts that more currently offline companies will shift partially or entirely online as the internet eliminates location-based barriers. He believes that data and analytics will continue to play a significant role in digital marketing, allowing companies to make better-informed decisions. Ghosh also notes that in the next few years, the top 10 percent of brands will control 90 percent of the market due to their brand image, while the other 90 percent will struggle to capture even 10 percent of the market.
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In summary, Udit Ghosh is a successful digital marketing entrepreneur who believes in the power of advertising and brand building. He is excited about the potential of the digital world and looks forward to helping his clients succeed in this ever-changing landscape.