In a big proud moment for the Indian manufacturing industry, Mr Manoj Arora, Managing Director and Chief Perfumer of Sacheerome, India’s top Flavors & Fragrances (F&F) Manufacturer, has become the first Indian to be invited to deliver a keynote address at the Cannes of Perfumery Industry in Miami, starting June 29.
He will be speaking on the topic of ‘The Past, Present & Future of India’s Fragrance Industry–Decoding its DNA’ at the World Perfumery Congress on June 30th. Famously called the ‘Nose of India’, Mr Arora has played a behind the scene role in creating strong consumer brands in the FMCG & the F&B space by infusing notes for producing unique flavors and fragrances.
Under the helm of Mr Arora, Sacheerome has been continuously expanding and is currently setting up a large-scale manufacturing set-up of 7,00,000 sq ft to cater to the Indian and global clientele on a 21,250 sq meter land at Yamuna Expressway Industrial Development Authority (YEIDA). Apart from India, Sacheerome is planning for multiple facilities & global R&D Centres in UAE & Singapore in the coming time.
Beginning the journey about 40 years ago, Mr Arora has been credited for putting
India on the world map as the major manufacturer and exporter of a wide range of
F&Fs. India is currently approximately 3% of the global F&F market and counts among the top exporters in this industry worldwide.
“It has been an amazing journey. When I started my career in the early 80s, the FMCG industry was mostly dependent on imported fragrances. Today, we are manufacturing ingenious products by using raw material produced & cultivated in India,” Mr Arora said, talking about what this honor means for him.
He set up his first plant in 1986 in Delhi NCR, and today his company ‘Sacheerome’ has one of the best world-class Robotic manufacturing facilities, state of art R&D, and advanced QC Labs with a strong team of perfumers & flavorist located in India & overseas.
“While the raw material availability was being sorted out in the early 80s, there was almost no trained professional available in the field who could technically develop perfumes and match specific requirements of the user industries. I am proud today that the world recognizes what we have achieved, and the global body has invited us to share at the biggest stage what our story of growth is, and what makes India the future of this industry,” he said.
Sacheerome works with large Indian companies, including the likes of ITC, Godrej, Dabur, Nirma, Emami, Raymond, Wipro, Mankind, Cavin Care, Himalaya, Hamdurd and Jyothy.