The Marketing Society Hong Kong is pleased to announce the induction of three key leaders into its board – Nixon Cheung, Head of Commercial and Brand at Hong Kong Tramways, Geraldine Chew, General Manager, Branding & Corporate Communications at K11 Concepts Limited, and Andreas Krasser, CEO of DDB Group Hong Kong. This significant move is an essential step towards realigning The Marketing Society’s vision in Hong Kong with revitalized energy and purpose.
Nixon Cheung, boasting a 14-year career in the transportation sector, including five years at HK Tramways and tramplus, expressed his enthusiasm, “Joining the board of The Marketing Society Hong Kong fills me with immense pride. Here, we are the melting pot of dynamic ideas, shaped by the unique rhythm of Hong Kong – its energy, its diversity, its spirit. I am excited to be a part of the vision of The Marketing Society to make a meaningful impact, resonating with the heartbeat of Hong Kong.”
An Elevated Vision for The Marketing Society Hong Kong
Geraldine Chew brings to the table over two decades of expertise in multiple roles across Singapore, Mainland China, Malaysia, London, and Hong Kong. Expressing her excitement, Geraldine said, “I am thrilled to be joining the board of The Marketing Society. It is an honour to be part of an organization that has been at the forefront of the dynamic marketing industry for many years. I recently had the chance to meet with some of our members, and I left feeling totally energized. It’s clear that the next five years is certainly going to be more interesting than the last five. The diverse talent that constitutes the society is a testament to the unlimited potential of Hong Kong. I am looking forward to bringing my experience, insights, and enthusiasm to help foster collaboration, drive positive change, promote thought leadership and diversity in the community.”
Likewise, Andreas Krasser, a marketing thought leader with over 15 years in the industry, aims to bridge the gap between marketers and agencies.“It is a great honour to become a board member of the Marketing Society. I hope that my background will contribute to bringing marketers and agencies closer together in a unified pursuit to showcase Hong Kong’s creativity on the world stage. This city is brimming with creative energy, waiting for the chance to demonstrate its potential to the world.”
Natalie Truong, The Marketing Society Hong Kong Chair, sees these additions as a promising step towards transforming the society. She asserted, “I am thrilled to have these three brilliant new board members join The Marketing Society Hong Kong. I am confident in their collective expertise and passion that will help to shape The Marketing Society Hong Kong – not only on the world stage, but one that will embody the spirit and aspirations of this vibrant city.”
Current Members of The Marketing Society Hong Kong Board
Along with the newly inducted trio, The Marketing Society board in Hong Kong includes a team of seasoned experts like Natalie Truong (Chair), Hina Wainwright (Vice Chair), Edward Bell, Nellie Chan, Karl Gregory, Kiri Sinclair, and Seraphina Wong. They aim to raise the bar in the marketing sphere across the wider region.
Sophie Devonshire, The Marketing Society CEO, echoed the society’s vision, “Together, with our new leadership and expanded board, The Marketing Society are committed to driving positive change, promoting thought leadership, fostering collaboration, and embracing diversity within our community.”