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Marketing In Asia > Blog > Business > News > The Crimson Tide: An Apology From Orion Breweries as Japan’s Port Turns Blood Red
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The Crimson Tide: An Apology From Orion Breweries as Japan’s Port Turns Blood Red

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Last updated: 2023/06/30 at 2:08 AM
Komaldeep Kaur
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Japan
Source: https://feeds.abplive.com/
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In an unprecedented event that has left residents in shock, a port in Nago city, Okinawa, Japan, turned an alarming shade of blood red. The sudden transformation of the port’s water elicited a swift response from Orion Breweries, who admitted that a leak in their factory was the root cause of the spectacle. 

Orion Breweries, the renowned beer manufacturing company, attributed this occurrence to a leak of food colouring dye from their factory into a nearby river. This event resulted in the transformation of the port into a scene reminiscent of a horror film. Despite the visually distressing sight, the company was quick to reassure that the leaked dye posed no health risk to residents or the environment. 

Despite this assurance, the incident instigated a wave of apprehension among the residents of Nago city. The sight of the scarlet waters evoked strong reactions, with some describing it as “gruesome” while others likened it to something “venomous.” The dramatic turn of events had social media platforms buzzing with photos and discussions about the port’s unnerving transformation. 

Also Read: Japan’s Ministry of Education Plans to Implement Guidelines for Generative AI in Schools

The leaked substance, identified as propylene glycol, is a common component used to absorb excess water. According to US health authorities, it is “generally recognised as safe” for use in food production and other industries. This incident was traced back to one of the brewery’s cooling systems where the leak is believed to have originated. It was subsequently halted around 9:30 local time on Tuesday, Japanese media reported. 

Hajime Murano, the President of Orion Breweries, expressed his deep regret over the incident. He addressed Japanese media stating that the company is thoroughly investigating the circumstances leading to the leak. Furthermore, he assured that Orion Breweries would take appropriate measures to prevent such an occurrence in the future. 

Nago city, known for its rich fishing culture and pineapple farms, was put under a spotlight for this unexpected event. Orion Breweries, however, is renowned for its eponymous lager characterized by its mild taste, the signature beer of tropical Okinawa. 

This unprecedented event brings to light the implications of industrial activities on our environment, even when they’re deemed safe. As Orion Breweries works towards ensuring such an incident is not repeated, the crimson tide serves as a stark reminder of our interconnectedness with nature. 

This news article is based on information gathered from the BBC website. 

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TAGGED: Blood Red, environment, Food Coloring Dye, japan, Leak, Nago City, Okinawa, Orion Breweries, port, Propylene Glycol

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    Komaldeep Kaur June 30, 2023 June 30, 2023
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