By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Jonathan_Reeve_Headshot
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    moha Launches the Brand New Kesar Chandan Soap, a Masterpiece Crafted with the Finest Natural Ingredients
    moha Launches Kesar Chandan Soap: A Luxurious Blend of Saffron and Sandalwood
    4 months ago
    Ultifresh Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility
    Ultifresh: Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility
    4 months ago
    Latest News
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    6 days ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
    How AI is Disrupting Advertising Production and Creatives
    4 weeks ago
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    5 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Gabie Boko_CMO_NetApp
    Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    4 weeks ago
    Mr. Preston Tan, Vice President of Toyota Motors Asia
    Toyota Motor Asia – Move Your World Launch at Bangkok International Motor Show
    1 month ago
    Latest News
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    4 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    6 days ago
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    6 days ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    6 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    6 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    4 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Tensions Flare in Tinseltown: Hollywood Stares Down the Barrel of a Double Strike
Share
Sign In
Notification Show More
Latest News
avia
India: Revolutionizing Video And Content For The Global Media And Entertainment Industy
Press Release
UNESCO Global Forum
Thailand, Led by DPM Prasert, to Showcase Leadership in Hosting the 3rd UNESCO Global Forum on the Ethics of AI 2025
Press Release
Ensign Infosecurity
Ensign InfoSecurity Recognised in MITRE’s 2024 Impact Report for Contribution to Global Cyber Defence Research
Press Release
Fore Experience
Fore Coffee Opened “Fore Experience” an Extension Experience for Customers
Press Release
Medhavi Group and Patanjali Japan Foundation forge strategic partnership to unlock global employment opportunities
Medhavi Group and Patanjali Japan Foundation Sign MoU to Open Global Career Opportunities for Indian Youth in Japan
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Tensions Flare in Tinseltown: Hollywood Stares Down the Barrel of a Double Strike
Marketing

Tensions Flare in Tinseltown: Hollywood Stares Down the Barrel of a Double Strike

profile
Last updated: 2023/06/30 at 2:16 AM
Komaldeep Kaur
Share
3 Min Read
Hollywood
Source: https://upload.wikimedia.org/
SHARE

As the sun sets on another summer in Hollywood, an escalating atmosphere of discontent shadows the bright lights of the film and television industry. With the possibility of actors joining writers in a substantial ‘double strike,’ Hollywood could be on the brink of a production halt that has not been witnessed since the Ronald Reagan led standoff of 1960. 

In a scene reminiscent of high-stakes drama, the Screen Actors Guild (SAG-AFTRA) is currently locked in 11th-hour negotiations with industry powerhouses such as Netflix and Disney. A midnight Friday deadline hangs ominously over the discussions. 

With 160,000 members, SAG-AFTRA represents a significant slice of Hollywood’s actors and performers. These range from A-list celebrities to background extras, all of whom have pre-approved industrial action should the negotiations fail to yield a satisfactory deal. 

However, this is more than just a dramatic Hollywood plot twist. It is a story about labor rights, the changing landscape of the entertainment industry, and the struggle for fair compensation in the face of rising inflation. 

Actors are asking for increased pay to counteract the effects of inflation and ensure their future livelihoods. This demand comes from the observation that earning a living in Hollywood has become “massively harder,” even for established actors. 

Rebecca Metz, known for her roles in FX’s “Better Things” and Showtime’s “Shameless,” shared her experiences, explaining that actors’ income is often overestimated. While the assumption might be that those on screen must be rich, the reality, especially in recent years, has been extremely different. 

Also Read: AI’s Emergence in Marvel’s ‘Secret Invasion’ Causes Tremors in Hollywood: A Future Preview?

As part of their compensation, actors earn residuals—payments received each time a film or show they starred in is aired. However, with the rise of streaming platforms like Netflix and Disney+, these residuals have dwindled. Streaming giants often do not disclose viewing figures and offer the same low rate for all their content, regardless of its popularity. 

Artificial intelligence further complicates matters. The increasing use of technology in the industry is a double-edged sword. While it opens up new opportunities, it also poses threats. Actors are seeking regulations to prevent unauthorized use of their voices and likenesses. 

Moreover, the shift toward ‘self-taped auditions’ has added to the grievances. Although this method was used occasionally before the pandemic when in-person auditions were impossible, it has now become commonplace. This process burdens actors logistically and technologically and deprives them of crucial feedback. 

The fate of the strike is still up in the air, leaving Hollywood in suspense. If actors join the writers on the picket lines, the impact on the film and television industry will be dramatic and far-reaching[^1^]. 

News based on the Malaymail website.

You Might Also Like

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok

How AI is Disrupting Advertising Production and Creatives

Maximising Loyalty ROI: A Guide for Retail Marketers

Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Disney, Double Strike, Hollywood, Netflix, SAG-AFTRA

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Komaldeep Kaur June 30, 2023 June 30, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Komaldeep Kaur
    Follow:
    Building MarketingInAsia.com - Asia's leading media & marketing-tech platform for brands & content creators. Building MarketingInAsia.com represents the creation of a groundbreaking platform revolutionizing the marketing landscape in Asia. As the region's leading media and marketing-technology platform, it unites brands and content creators, providing the tools, insights, and strategies they need in today's digital age. Harnessing technology's transformative potential, MarketingInAsia.com disrupts traditional marketing norms, democratizing opportunities, and driving growth. It also offers a unique gateway for brands entering the Asian market, presenting real-time, localized insights. Simultaneously, it empowers content creators by connecting them with brands, facilitating innovative collaborations. MarketingInAsia.com embodies the future of marketing, constantly pushing boundaries, and shaping industry standards.
    Previous Article Japan The Crimson Tide: An Apology From Orion Breweries as Japan’s Port Turns Blood Red
    Next Article Thai Cuisine Revolutionizing Thai Cuisine: Chef Ton’s Le Du, Asia Top Fine Dining Experience
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    avia
    India: Revolutionizing Video And Content For The Global Media And Entertainment Industy
    Press Release 3 days ago
    UNESCO Global Forum
    Thailand, Led by DPM Prasert, to Showcase Leadership in Hosting the 3rd UNESCO Global Forum on the Ethics of AI 2025
    Press Release 3 days ago
    Ensign Infosecurity
    Ensign InfoSecurity Recognised in MITRE’s 2024 Impact Report for Contribution to Global Cyber Defence Research
    Press Release 3 days ago
    Fore Experience
    Fore Coffee Opened “Fore Experience” an Extension Experience for Customers
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    6 days ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok

    3 weeks ago
    Stella Zhu
    AdvertisingBusinessMarketing

    How AI is Disrupting Advertising Production and Creatives

    4 weeks ago
    market mall retail photo
    Marketing

    Maximising Loyalty ROI: A Guide for Retail Marketers

    1 month ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy