Pepsi Philippines Unveils New Brand Identity, Embracing Gen Z Appeal
In a vibrant event at the SM Mall of Asia concert grounds…
Palin Communications Triumphs at PRIME Awards with Top Honors in Awareness Campaign
Sydney's Health PR Experts Shine at PRIME Awards In a significant accomplishment…
Clemenger BBDO Unveils ‘MADE THIS’: Revolutionizing Production with AI and Craftsmanship
Clemenger BBDO Spearheads a New Era in Production with the Launch of…
Navigating the ‘Social Reckoning’: We Are Social Unveils ‘Think Forward 2024’ Report
We Are Social Sheds Light on the Evolution of Social Media Value…
Shopee Malaysia’s 3D Runway: Where Fashion Meets E-commerce Innovation
As Kuala Lumpur's urban heartbeat resonated with the hum of bustling activity,…
Indonesia’s Offline Retail Channels: The Unsung Hero of Local Brand Growth
Unveiling the Power of Offline Channels In a groundbreaking collaboration, Katadata Insight…
Coca-Cola Holds Fort as Asia Pacific’s Favored Drink Despite Brand Value Dip
In the ever-evolving world of beverages, from the morning coffee that jolts…
“Nihon No Fureeba”: The McDonald’s Jingle That Topped Indonesia’s Music Charts
Indonesia's latest chart-topping sensation, "Nihon No Fureeba", has taken the nation by…
Revolutionizing the Visitor Experience at Mandai Wildlife Reserve: An Insight into Adyen’s Unified Payment Solutions
In an exclusive conversation with Marketing In Asia (M.I.A), Priyanka Gargav, the…
Croma ‘We Got You’ Campaign: Revolutionizing the Electronic Market for Gen Z
Aiming at the energetic pulse of the Gen Z demographic, Croma has…
Driving Real Estate Excellence: OrangeTee Welcomes Jon Tan as New Digital Marketing Maestro
Under a new banner, OrangeTee, the esteemed real estate powerhouse headquartered in Singapore,…
Xiaohongshu Fever: Unleashing the Potential for Hong Kong Brands
Hong Kong is experiencing a wave of Xiaohongshu, also known as RED…
Shemaroo Entertainment Welcomes Anuja Trivedi as New Chief Marketing Officer
Shemaroo Entertainment recently announced the addition of Anuja Trivedi to their executive…
Campa Cola Relaunches in a New Avatar: Will Consumers Embrace It?
Reliance has relaunched Campa Cola in a new avatar with three flavors,…
Differences Between B2C and B2B Marketing Strategies
B2B and B2C business models are things you are familiar with if…