Sydney, Australia – South by Southwest Sydney® (SXSW Sydney) has unveiled its exciting public program for 2024, promising a week of vibrant creativity from October 14-20 at Tumbalong Park, Darling Harbour. With over 100,000 visitors anticipated, this year’s event is set to surpass expectations with more than 60 hours of free entertainment, featuring talks, live demos, performances, activations, and a special celebration of India’s creative communities.
John Graham, Minister for Jobs and Tourism, Minister for the Arts and Minister for Music and the Night-time Economy, expressed his enthusiasm: “Last year’s first-ever SXSW Sydney was a massive success, and we’re very excited to build on that great start this year, starting with today’s announcement of the free event program in Tumbalong Park. The SXSW festival in Austin, Texas, is a global icon, and Sydney’s event is fast becoming one too. It will attract visitors from around the country and the world and showcase Sydney as the creative powerhouse that it is.”
Geoff Jones, SXSW Chair, added, “In partnership with the NSW Government, today we are delighted to launch SXSW Sydney’s 2024 Public Program. Last year’s inaugural event saw Tumbalong Park become a hub for the industry to converge. This year promises to be bigger and better, with a host of incredible talent from all over the globe. These seven days and nights will be filled with great entertainment, and I would highly recommend that all Sydney-siders join in on the festivities.”
Highlights of SXSW Sydney 2024
Tumbalong Park will once again be the epicenter of SXSW Sydney’s free events hub, with experiences extending from Darling Harbour to Chippendale and Ultimo. Attendees, including badgeholders, wristband-holders, and the public, can immerse themselves in SXSW Sydney’s core pillars: Tech & Innovation, Games, Music, and Screen.
A notable highlight is the “+91 Calling!” festival, showcasing Indian creative culture on Sunday, October 20, with six acts from India and the Indian diaspora spanning genres like hip-hop, pop, R&B, club, and neo-classical.
Music and tech will converge on the Tumbalong Park Main Stage with a live demonstration session and performance by Ben Gillies (Musician, Songwriter, and Silverchair Co-founder), Johannes Saam (Futurist), and Tushar Apte (Producer and Songwriter).
Tech enthusiasts can look forward to trailblazing technology demonstrations and surprise moments at the Main Stage and The Dome, presented by The Growth Distillery. Highlights include the Innovation Showcase, featuring the latest developments in Rocketry, Robotics, Engineering, Mechanics, Science, and Technology, with high school excursions invited.
Also Read: Malaysia’s First Non-Invasive Dementia Test Kit Unveiled by Qankorey and Clotech
Film aficionados can enjoy the Australian Premiere screening of “The Endless Summer” 60th Anniversary on Saturday, October 19, followed by an afterparty with live music from BALTHVS and Touch Sensitive. Additionally, Bush Shorts will showcase short films from emerging First Nations and Indigenous filmmakers across Australia.
Gaming enthusiasts will witness the Acer Predator League Academy’s Fortnite competition on Saturday, October 19, featuring two of the best high schools from Australia and New Zealand, with Team PWR and Fortnite icons Lachlan and Loserfruit presenting the trophy.
Brand Activations and Partnerships
SXSW Sydney 2024 also boasts a stellar lineup of brand partners, including Commbank, Zeekr, The Growth Distillery, ALL.com, Suntory Minus 196, Intuit Mailchimp, ARN, and Papa Salt, each delivering unique activations for public enjoyment.
Brand houses such as USA House at Pumphouse Sydney, Prime Video’s ‘Primeville Sweet Spot’ at Fratelli Fresh Darling Harbour, and DEPT®’s series of roundtables and parties at the Chinese Garden of Friendship promise even more engaging experiences.
Join the Festivities
SXSW Sydney 2024 invites everyone to experience the creativity and innovation that defines this global event. With over 1,000 events and experiences, attendees can engage in meaningful discussions, share ideas, and build lasting relationships.
For those eager to fully immerse themselves, Badges and Wristbands offer access to keynotes, panels, networking events, industry meetups, parties, and more. Purchase your Badge or Wristband today at sxswsydney.com.
Plan your trip and explore more at sydney.com.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
