By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Metaverse
    Stepping into the Virtual Vanity: The Inaugural Metaverse Beauty Week Revolutionizes the Beauty Industry 
    3 hours ago
    Zomato
    Zomato Retracts Controversial ‘Kachra’ Campaign Amidst Online Backlash
    19 hours ago
    Ronald Mcdonald
    NTR Jr Brings Spice to McDonald’s India as the New Brand Ambassador 
    19 hours ago
    Latest News
    Unveiling a Vibrant Tomorrow: Meesho’s Transformative Journey Toward Becoming India’s Preferred E-Commerce Platform
    10 mins ago
    eBay India Collaborates with Sociowash to Boost Digital Frontiers: A New Chapter in E-commerce Marketing
    14 mins ago
    The Metaverse Manifesto: Zuckerberg’s Vision Versus Apple’s Approach
    23 mins ago
    Instagram’s Forthcoming AI Chatbot: Interactive, Personalized, and Potentially a Game-Changer
    3 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    women entrepreneur
    The Rising Tide: Transforming the Scene for Women Entrepreneurs in India
    2 weeks ago
    benefits of Venture studios
    Comparing Venture Studios and Traditional VC Firms: Key Differences to Know
    2 weeks ago
    funding
    Matrix Partners India Boosts its Fourth Fund to $525M Amid Economic Uncertainty
    2 weeks ago
    Latest News
    NTU Singapore and Delta Electronics Initiate $17.8M Laboratory Venture
    1 day ago
    UBS Gears to Finalize Credit Suisse Takeover by June 12 
    3 days ago
    Shilpa Shetty Fuels Fitness Revolution with KisanKonnect Partnership
    1 week ago
    Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Perlis Government
    A Leap Towards Cleaner Economy: Perlis Government to Decide on the Fate of Gaming Outlets
    18 mins ago
    Mark Zuckerberg
    The Metaverse Manifesto: Zuckerberg’s Vision Versus Apple’s Approach
    23 mins ago
    GM and Tesla Collaboration
    GM and Tesla Collaboration: Driving Electrification Forward with Shared Superchargers
    25 mins ago
    Latest News
    Australia’s Strategic Leap: Seeking New Allies in the Critical Minerals Industry Amid China’s Monopoly
    1 min ago
    Anti-Abortion Group Faces Legal Action in New York for Clinic Disruptions
    7 mins ago
    Resurgence of the China Brand Fair: A Testament to Strengthening Sino-Hungarian Ties
    12 mins ago
    eBay India Collaborates with Sociowash to Boost Digital Frontiers: A New Chapter in E-commerce Marketing
    14 mins ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Thailand Coffee Fest 2023
    Immerse Yourself in the Aromatic Extravaganza: Thailand Coffee Fest 2023 
    1 week ago
    MS Dhoni
    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 
    1 week ago
    Kaamatan
    Petronas Unveils Heritage-Rooted Films: A Celebration of Malaysia’s Cultural Richness
    2 weeks ago
    Latest News
    Stepping into the Virtual Vanity: The Inaugural Metaverse Beauty Week Revolutionizes the Beauty Industry 
    3 hours ago
    Singapore’s Response to Controversial Joke on MH370
    23 hours ago
    Prada Ushers in ‘The Glass Age’: A Celebration of Art, Style, and Identity
    1 day ago
    Revolution In Customer Loyalty: DFS Group’s DFS CIRCLE Transforms Luxury Travel Retail Experience 
    4 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Suniel Shetty’s Zero-Commission Venture WAAYU Disrupt the Food Delivery Giants
Share
Sign In
Notification Show More
Latest News
Australia's Strategic Leap
Australia’s Strategic Leap: Seeking New Allies in the Critical Minerals Industry Amid China’s Monopoly
Business News Viral News
Reuters pic
Anti-Abortion Group Faces Legal Action in New York for Clinic Disruptions
News
Meesho
Unveiling a Vibrant Tomorrow: Meesho’s Transformative Journey Toward Becoming India’s Preferred E-Commerce Platform
Branding
China Brand Fair
Resurgence of the China Brand Fair: A Testament to Strengthening Sino-Hungarian Ties
Business Economics News
Ecommerce
eBay India Collaborates with Sociowash to Boost Digital Frontiers: A New Chapter in E-commerce Marketing
Business Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Suniel Shetty’s Zero-Commission Venture WAAYU Disrupt the Food Delivery Giants
MarketingNewsNews from Startup worldStartup

Suniel Shetty’s Zero-Commission Venture WAAYU Disrupt the Food Delivery Giants

profile
Last updated: 2023/05/15 at 6:26 PM
Divya Dubey
Share
3 Min Read
Suniel Shetty's Zero-Commission Venture WAAYU
SHARE

In a bid to challenge the stronghold of Swiggy and Zomato, Suniel Shetty-backed WAAYU enters the Indian food delivery market. This novel platform differentiates itself with a zero-commission model, aiming to provide competitive pricing and enhanced benefits for customers.

Contents
RevenueAlso Read: Game-Changing Partnership: airasia Superapp Joins Forces With foodpanda To Boost On-Demand Services

WAAYU was launched amid significant buzz on May 8. Anirudha Kotgire and Mandar Lande, the founders, aim to shift the industry paradigm by eliminating high commissions charged by established platforms. The startup has the backing of the Mumbai-based Indian Hotel and Restaurant Association (AHAR), which has significantly helped in customer acquisition.

Suniel Shetty, at the launch event, expressed optimism about the venture’s potential. “Our association tie-up is helping us rapidly onboard restaurants and reach millions of customers,” he said. The platform has already attracted 1,500 Mumbai-based restaurants and achieved 25,000 downloads.

Uniquely, WAAYU allows restaurants to pass on the benefits of competitive pricing to their customers. Shetty believes that this flexibility will encourage restaurants to offer their own promotional schemes, adding value to their products.

Revenue

WAAYU will charge restaurants a fixed monthly fee, beginning at INR 1,000 per outlet. There will also be a one-time onboarding fee of INR 3,650. As for the delivery, restaurants can choose between Grab, Dunzo, or their in-house delivery teams. The co-founders, however, did not clarify who would cover the delivery cost.

Also Read: Game-Changing Partnership: airasia Superapp Joins Forces With foodpanda To Boost On-Demand Services

In an effort to disrupt Swiggy and Zomato’s longer payment cycles, WAAYU will offer instant payments via the UPI network, potentially improving restaurants’ cash flows.

The co-founders plan to expand WAAYU across India, targeting 10,000+ additional restaurants in Mumbai, Pune, and the suburbs within the next three months. The platform will also integrate with ONDC, another potential competitor in India’s burgeoning food delivery market.

While the market is growing increasingly competitive with new entrants like Thrive, WAAYU’s unique no-commission model might just be the disruptor the industry needs. However, the platform’s ability to compete against the might of Swiggy and Zomato in the $5.3 billion food delivery industry remains to be seen.

This article is based on a report by INC42.

You Might Also Like

Australia’s Strategic Leap: Seeking New Allies in the Critical Minerals Industry Amid China’s Monopoly

Anti-Abortion Group Faces Legal Action in New York for Clinic Disruptions

Unveiling a Vibrant Tomorrow: Meesho’s Transformative Journey Toward Becoming India’s Preferred E-Commerce Platform

Resurgence of the China Brand Fair: A Testament to Strengthening Sino-Hungarian Ties

eBay India Collaborates with Sociowash to Boost Digital Frontiers: A New Chapter in E-commerce Marketing

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    DivyaDubey May 15, 2023 May 13, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love1
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
    Previous Article ONDC Magicpin: The Unseen Force Behind ONDC’s Surge in Retail Transactions
    Next Article Pidilite's Digital Leap Pidilite’s Digital Leap: Genie Platform Tops 1000+ Crore Sales, Aiming for Global Expansion
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    200 Followers Follow
    157 Subscribers Subscribe

    Latest News

    Australia's Strategic Leap
    Australia’s Strategic Leap: Seeking New Allies in the Critical Minerals Industry Amid China’s Monopoly
    Business News Viral News 1 min ago
    Reuters pic
    Anti-Abortion Group Faces Legal Action in New York for Clinic Disruptions
    News 8 mins ago
    Meesho
    Unveiling a Vibrant Tomorrow: Meesho’s Transformative Journey Toward Becoming India’s Preferred E-Commerce Platform
    Branding 10 mins ago
    China Brand Fair
    Resurgence of the China Brand Fair: A Testament to Strengthening Sino-Hungarian Ties
    Business Economics News 12 mins ago

    You Might also Like

    Australia's Strategic Leap
    BusinessNewsViral News

    Australia’s Strategic Leap: Seeking New Allies in the Critical Minerals Industry Amid China’s Monopoly

    1 min ago
    Reuters pic
    News

    Anti-Abortion Group Faces Legal Action in New York for Clinic Disruptions

    8 mins ago
    Meesho
    Branding

    Unveiling a Vibrant Tomorrow: Meesho’s Transformative Journey Toward Becoming India’s Preferred E-Commerce Platform

    10 mins ago
    China Brand Fair
    BusinessEconomicsNews

    Resurgence of the China Brand Fair: A Testament to Strengthening Sino-Hungarian Ties

    12 mins ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.