On May 11th, 2023, Pidilite Industries, a leading name in construction and specialty chemicals, proudly announced that its online B2B dealer platform, Genie, has crossed a notable milestone of over 1000+ crore in sales for the fiscal year 2022-23. This impressive feat has propelled Pidilite Genie to contribute a significant 14% to the overall business of Pidilite in FY23.
Deputy Managing Director of Pidilite Industries, Sudhanshu Vats, spoke on this achievement: “Our main focus at Pidilite has always been to empower our dealers and assist them in meeting their business targets. Our digital platform Pidilite Genie, designed specifically to aid retailers in their digital transition, has seen remarkable progress in a short span. With nearly 5 lakh installations and facilitating over 18 lakh orders since its inception, we firmly believe that it has the potential to become the preferred platform for order placements in the near future.”
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Pidilite Genie, boasting a user-friendly interface, serves as a comprehensive online platform for dealers to order from Pidilite’s vast product range with utmost ease. The app’s cutting-edge technology optimizes the ordering process, enabling easier reorders based on previous purchases and suggesting deals tailored to the dealer’s buying pattern. Dealers also enjoy the facility to view current schemes, monitor loyalty performance, and offset scheme rewards against future purchases.
As Pidilite Genie looks to the future, it plans to broaden its user base exponentially by launching in international markets and extending Pidilite’s entire product portfolio and services to empower dealers to unlock their full business potential. It is set to introduce innovative features like a multilingual interface, personalized in-app interactions, voice-to-text functionality, and visibility of order journey, aiding dealers in proactive performance tracking and planning.
With its ongoing evolution and improvement, it is determined to become a 24x7x365 digital assistant for dealers, aiming to make Genie the primary mode for order placement. With a clear roadmap in place, Pidilite Genie is optimally poised for continued growth in the future.This article is based on a report by industryoutlook