In a groundbreaking move, the airasia Superapp and foodpanda have struck a strategic alliance, merging their respective strengths to deliver enhanced value and superior convenience to their customers across ASEAN and beyond.
This powerful alliance allows both platforms to take advantage of each other’s core capabilities. For instance, airasia ride, the ride-hailing service under the airasia Superapp, is now accessible on the foodpanda app.
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In reciprocation, foodpanda will drive airasia Superapp’s food delivery service, thereby connecting users to foodpanda’s comprehensive network of over 100,000 merchants and numerous delivery partners. Consequently, airasia Superapp’s food service will transition towards a dine-in model.
Tony Fernandes, CEO of Capital A, emphasizes the team’s unwavering commitment to realizing its superapp vision. For him, foodpanda is the ideal partner for airasia to evolve its food segment into a dine-in model.
On the other hand, foodpanda’s CEO, Jakob Angele, expresses his excitement to unite two of Malaysia’s most recognized brands due to their shared vision. Both platforms have been successful in developing services that Malaysians have come to depend on and cherish, making this partnership a natural progression.
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In a recent announcement, Capital A appointed Rudy Khaw as the new CEO at airasia, aiming to drive global growth and lead the new entity, airasia brand co. (abc). He will chair this new initiative alongside Fernandes.
This news is sourced from Marketing Interactive.
