In a groundbreaking development that is set to revolutionise the field of cloud analytics and customer experience, SAS, a prominent player in artificial intelligence (AI) and analytics, has announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS). This collaboration will provide customers with exceptional value and performance as they navigate the intricate world of cloud data.
Embarking on a Journey of Enhanced Customer Intelligence
SAS has introduced SAS® Customer Intelligence 360, an innovative solution designed to revolutionize customer experiences, now available directly within AWS Marketplace. This digital catalog, celebrated for its extensive selection of software from independent vendors, streamlines the process for customers to discover, test, purchase, and deploy software that operates seamlessly on AWS. This integration represents a notable initial advantage of the SCA, targeting critical sectors such as financial services, public sector, retail, and life sciences. The overarching aim is to fast-track customers’ journeys of digital transformation.
Gavin Day, Executive Vice President in the Office of the CEO at SAS, shared his excitement about this landmark collaboration, stating, “Making SAS available in AWS Marketplace is a significant milestone for our collaboration with AWS. We’re making it easier for customers to choose where and how they want to use SAS to generate better business outcomes.” He further highlighted the commitment to assisting customers in creating a comprehensive, personalized set of analytics tools tailored to their distinct business requirements.
Broadening Horizons Through Partnership
The SCA between SAS and AWS transcends the provision of a product; it’s about forging a synergy that enhances cloud-based integration and worldwide accessibility. Customers eager to refine their analytics with SAS running on AWS will discover a dynamic suite in SAS Customer Intelligence 360. This suite offers a comprehensive approach to the customer journey, delivering insights and reporting grounded in analytics. The collaboration is dedicated to fostering simplicity, flexibility, and scalability for mutual customers. Key initiatives include:
- Market and Co-Sell: Concentrating on cloud-native analytics and industry solutions that customers can immediately benefit from, with prospects for future growth and acceleration.
- Develop and Integrate: Crafting solutions that optimize cloud performance and drive tangible business results.
- Simplify and Flexibilize: Enhancing the purchasing process and increasing flexibility through AWS Marketplace.
Ruba Borno, Vice President of Worldwide Channels and Alliances at AWS, shared the vision behind this collaboration, remarking, “We have a common goal of helping our customers unlock more value from their data. With SAS on AWS, we’re empowering those customers with highly integrated solutions that deliver tangible business results quickly and confidently.”
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Tangible Impact and Future Prospects
The practical implications of this partnership are already evident. Major German bank DKB has implemented SAS Customer Intelligence 360 through AWS Marketplace, resulting in a significantly enhanced customer lifecycle experience. Florian Lindemann, Retail Cloud Platform Lead at DKB, shared his satisfaction, saying,“SAS Customer Intelligence 360 in AWS Marketplace helps us scale, extend and mature our customer experiences with ease.”
Looking ahead, SAS and AWS are committed to expanding their offerings in 2024, including integrating SAS Customer Intelligence 360 with Amazon Bedrock and making SAS® Viya®, SAS’ cloud-based AI and analytics platform, available on AWS Marketplace. This partnership is not just about providing tools; it’s about creating a future where data management, machine learning, and AI are seamlessly integrated to maximize ROI and drive innovation.
