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Reading: Sportiqo Launches Digital Campaign Featuring Robin Uthappa to Promote Blockchain-Based Fantasy Sports Platform
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Marketing In Asia > Blog > Marketing > Campaign > Sportiqo Launches Digital Campaign Featuring Robin Uthappa to Promote Blockchain-Based Fantasy Sports Platform
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Sportiqo Launches Digital Campaign Featuring Robin Uthappa to Promote Blockchain-Based Fantasy Sports Platform

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Last updated: 2023/04/07 at 7:22 PM
Eshita
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As the Indian Premier League (IPL) season has started, Sportiqo, a blockchain-based fantasy sports platform, has launched a new digital campaign called “Khel On. Trade On.” The advertising campaign, which uses renowned cricketer Robin Uthappa as its brand ambassador, aims to raise awareness of Sportiqo’s cutting-edge sports solutions and to connect with sports fans all over the world. We will examine Sportiqo’s new digital campaign and its offerings in this article. 

Innovative Sports Technology Products and Services from Sportiqo 

The blockchain-based fantasy sports platform from Sportiqo gives sports fans all over the world a unique way to enjoy their favourite games. Users of the platform can build and manage virtual teams, take part in fantasy leagues, and win actual rewards. Users can play sports in a smooth and safe way with the help of Sportiqo’s cutting-edge sports technology. 

Khel On. Trade On: A Sports Fans’ Outreach Campaign 

Robin Uthappa is the brand ambassador for Sportiqo’s new digital campaign, “Khel On. Trade On,” The campaign aims to engage sports enthusiasts worldwide and highlight the company’s cutting-edge sports solutions. The campaign consists of a number of videos posted on social media sites like Facebook, Instagram, and YouTube, as well as other interesting online activities. The face of “Khel On. Trade On” is Robin Uthappa. A well-executed digital campaign, in the opinion of renowned cricketer and Sportiqo brand ambassador Robin Uthappa, has the potential to unite, engage, and inspire communities all over the world. He admires Sportiqo’s creative thinking and the skillfully crafted narrative about trading and cricket coexisting on the platform. 

Also Read: The Tug Of War Between Indian Culture & Western Influence: Navigating The Past, Present, & Future

Sportiqo’s Promise to Provide Fans with Extraordinary Experiences 

Sportiqo’s chief product officer and co-founder, Anindya Kar, is overjoyed that Robin Uthappa will be the face of the online advertising campaign. He thinks that Robin’s extraordinary talent, commitment, and love for the game will enthral and inspire fans everywhere. Sportiqo and Robin Uthappa are teaming up to enable sports fans all over the world to unleash their sports IQ and pick up stock trading skills at the same time. 

Director of the Digital Campaign 

According to Raj R. Gupta, the director of the digital campaign, the majority of the audience’s happy childhood memories involve cricket, so he thinks the campaign will hit home with them. He experienced a personal resonance with the tales he was telling while filming these commercials. He enjoys telling stories as a filmmaker about those who serve as role models. With his work ethic and sportsmanship, Robin Uthappa has served as an example for a new generation of aspiring cricketers. When filming these commercials, Raj had to emphasise those qualities. 

Indian Operations of Sportiqo 

Sportiqo has 55,000 active users because of its beta launch. It started operating in India in February. The business has so far raised $1.25 million (roughly Rs. 10 crores) from angel investors for its pre-seed round, with a focus on user acquisition in its initial post-launch stage. The cricket stock market already provides coverage for the Indian Premier League (IPL), Pakistan Super League (PSL), and the biggest T20 league in the world. 

The Prospects for Sportiqo 

Sportiqo’s new digital campaign serves as evidence of its dedication to providing fans with extraordinary experiences. The platform’s innovative approach to stock trading and sports gaming is poised to transform the market. Sportiqo seeks to deliver an immersive and compelling gaming experience to sports fans everywhere.

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TAGGED: blockchain, blockchaingames, BlockchainMetaverseProtocol, digital campaign, IPL, IPL 2023, sports platform, sportstech

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    Eshita Chaurasia April 7, 2023 April 7, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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