Snapchat, the popular photo-sharing app, has emerged as a powerful tool for brands in India, contributing to their growth and popularity. As of January 2023, India boasted of a staggering 182.35 million Snapchat users, indicating the app’s massive reach and influence.
Snapchat has evolved from being a mere fun and leisure app to a robust platform aiding businesses in achieving their goals. Its blend of creative features and broad audience appeal makes it an enticing platform for brand marketing. Here, we spotlight how Snapchat has helped revolutionize brand promotion strategies for some of India’s biggest names.
Flipkart, India’s homegrown e-commerce giant, employed Snapchat’s AR lens to promote their ‘FlipGirl’ campaign, which aimed to provide an immersive shopping experience. The campaign featured brand ambassador Alia Bhatt as ‘FlipGirl,’ a superhero shopper. Snapchat users could transform themselves into ‘FlipGirl,’ thus making shopping an engaging and interactive experience.
Similarly, Nykaa, the online beauty and wellness platform, partnered with Snapchat for a 360-degree performance campaign. The purpose was to extend its customer reach and draw in fresh audiences. Snapchat launched separate campaigns for iOS and Android users, utilizing makeup tutorials, celebrity endorsements, special offers, and influencers to stimulate conversion rates dramatically.
Amazon Prime Video also hopped on the Snapchat bandwagon to promote their original series, ‘Four More Shots Please!’ The platform created a Snappable AR Lens for the show that enabled users to virtually transform into the series’ lead characters. This innovative use of Snappable Technology marked a first in India.
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The food delivery giant, Swiggy, joined hands with Snapchat in a six-month partnership to broaden its customer base. Utilizing Snapchat Ads, lookalike, and predefined audience targeting, Swiggy was able to deliver over 11,000 new food orders each month, achieving the lowest cost per customer acquisition.
Music streaming brand Spotify, known for its vast music and podcast collection, integrated with Snapchat to enable its users to share favorite tracks, playlists, albums, and podcasts directly with their friends or post them on their stories.
In conclusion, Snapchat’s innovative features and broad user base in India have made it an ideal platform for brands to extend their reach and engage with their target audience in unique, impactful ways.