Globale Media, a prominent mobile and web advertising company with a strong presence in India, has embarked on its investment journey by partnering with Rooter, a leading gaming and e-sports content platform in India. This groundbreaking investment by Globale Media, which operates across the SEA and MENA regions, underscores the growing significance of the gaming sector in India.
Rooter recently secured an investment of $16 million (131 crores) through a combination of debt and equity, with the growth round spearheaded by Lightbox. Other participants in the investment round included Trifecta Capital, Pivot Ventures, Baldota Family Office, Denlow Private Trust, Venture Catalysts, and Potential Ventures.
Led by Mr. Bhavesh Talreja, Founder and CEO of Globale Media, the company’s deep-rooted network in the gaming industry made it a logical choice to invest in a gaming-focused startup. As the gaming sector in India continues to experience steady growth, the investment in Rooter aligns with Globale Media’s mission to remain at the forefront of emerging trends.
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Rooter will utilize the capital infusion to bolster its technology capabilities, refine its product offerings, and enhance the user experience on its platform. Additionally, the funds will facilitate market expansion initiatives and open doors to cross-border growth opportunities, including potential strategic acquisitions.
In line with their commitment to staying ahead of the competition, Globale Media recently introduced GMX, a programmatic self-serve cloud-based platform that enables unique audience segmentation.
Mr. Bhavesh Talreja expressed his optimism about the investment, stating that the esports and gaming community is witnessing consistent growth and will continue on a positive trajectory in the future. Globale Media aims to support Rooter’s monetization efforts through this investment, recognizing Rooter as one of the largest esports streaming platforms in India. The decision to invest was further driven by Rooter’s commitment to enhancing user experience, expanding their market presence, and achieving industry milestones.
Piyush Kumar, Founder and CEO of Rooter, welcomed the investment from Globale Media, emphasizing their long-standing association. Kumar expressed confidence in the current fundraising round, highlighting its potential to further develop Rooter’s technology framework and pursue both organic and inorganic growth opportunities.
This investment marks a significant milestone for both Globale Media and Rooter as they collaborate to capitalize on the thriving gaming and e-sports industry in India. This news is based on a report from Adgully.