By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    16 hours ago
    How conversational commerce benefits marketers
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Aaron Crowe
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    16 hours ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 week ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Singapore’s National Library Board Revolutionizes Reading with Playbrary
Share
Sign In
Notification Show More
Latest News
boomi-logo
Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service
Press Release
WORQ offers free day passes to support remote work
WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures
Press Release
Group photo of TLC CEO Ms. Julia Chong and Co-Director Mr. Khaw Chay Tee with representatives from both the 2024 and 2025 beneficiary organisations on stage
Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment
Press Release
April Tayson, Regional VP INSEAU at Adjust
Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
Business Interviews Marketing
adjust-logo
Adjust Launches Growth Copilot BetaFor Smarter, Faster App Growth
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Brand Highlights > Singapore’s National Library Board Revolutionizes Reading with Playbrary
Brand HighlightsBusinessEducationNewsPress Release

Singapore’s National Library Board Revolutionizes Reading with Playbrary

profile
Last updated: 2024/04/03 at 2:27 PM
Dr. Surbhi Sharma
Share
5 Min Read
Singapores-National-Library-Board-Revolutionizes-Reading-with-Playbrary
SHARE

National Library Board Announces Playbrary: An Innovative Fusion of Reading and Gaming

In today’s tech-obsessed culture, inspiring a love of reading might feel like tackling Mount Everest. But the National Library Board, Singapore (NLB) is taking a risk by launching Playbrary, an innovative programme that will revolutionise people’s relationship with books. Collaborating with LePub APAC, the Playbrary team came up with a fresh spin on books: text-based adventures that merge the timeless appeal of storytelling with the addictive charm of video games.

AI Meets Storytelling: A Multisensory Adventure

Libraries throughout the globe are concerned about how to keep books relevant in the digital age; NLB takes an innovative approach to this problem. Reading data shows a worrying trend; a recent survey by the Singaporean Ministry of Education indicated that the number of students who “enjoy reading a lot” has decreased dramatically. Video and smartphone games, on the other hand, have enormous appeal. Playbrary uses gamification to solve this problem by making reading more interactive and fun.

View this post on Instagram

A post shared by National Reading Movement SG (@readingnationsg)

AI-Enabled Journeys: Unveiling the Mysteries of Playbrary

Playbrary breathes new life into classic works of art by employing cutting-edge AI technology. By collaborating with OpenAI and integrating seamlessly with ChatGPT, Playbrary allows users to go on literary adventures directly from the site. An immersive, multi-sensory experience is achieved not just because the plot changes in response to player choices, but also because the AI creates visually attractive graphics to complement the text.

Playbrary: More Than Just Fun, It’s Educational

In addition to being fun, Playbrary is an excellent instrument for education. Making reading more like a game is a novel approach to the age-old problem of kids losing interest in traditional reading. There is a free prompt generator on the site to make it accessible to everyone. After children “play” a story on Playbrary, they can borrow books from the National Library of Reading (NLB). Young readers can benefit from this when they go from electronic to print books.

Playbrary: A Guidepost for Libraries’ Future

Playbrary may be accessed from any location. More than a thousand fantastic novels have been adapted into playable adventures for the platform so far, and the power of the public domain means that there is plenty of space for many more. If more people get on board and submit their works to Playbrary, the platform’s already diverse library will grow even more. That is precisely what LePub APAC is requesting from authors and publishers. Libraries may not only make it through the digital age, but potentially thrive, thanks to this groundbreaking project that exemplifies Singapore’s commitment to innovation.

Also read: Zomato Zooms In: Streamlined Deliveries Take Over Corporate Parks!

Quotes

  • Ng Cher Pong, Chief Executive Officer, National Library Board, Singapore: “This is part of NLB’s ongoing efforts to make Generative AI accessible to all. Our partnership with LePub APAC opens new, innovative ways for more to read and learn. Through the gamification experience of Playbrary, we hope to encourage more Singaporeans to read these classics after playing the game. We also invite like-minded partners onboard to explore emerging technologies that inspire new ways of interaction with NLB’s resources, such as through GenAI.”
  • Cyril Louis, Executive Creative Director at LePub APAC: “As Playbrary begins its journey, it stands as a testament to Singapore’s innovative spirit and a potential beacon for the future of libraries in the digital age. Playbrary celebrates books through the lens of technology, inviting a new generation to rediscover the magic of stories in a format that resonates with their digital-first lifestyle. Once they’ve ‘played’ a story on Playbrary, many kids will be curious to read the original.”
  • Hanh Kanssen, LePub APAC’s Managing Director: “Playbrary is an exciting project for LePub, which not only helps to rekindle a love for reading in young adults but is also a great educational resource. I am very proud of our great creative team behind this creation, who helped to make this project happen at the speed of light so that people all over the world can discover the joy of reading.”

Immerse yourself in the world of Playbrary for an enthralling literary adventure. For more information, see the Playbrary website.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service

WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures

Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

Adjust Launches Growth Copilot BetaFor Smarter, Faster App Growth

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: National Library Board, Playbrary

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma April 3, 2024 April 3, 2024
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article The Fresh Press The Fresh Press Elevates the Juice Game with Pre-Series A Boost from GCCF
    Next Article ProjectX and mFilterIt Revolutionizing Digital Ad Integrity: ProjectX and mFilterIt Forge Strategic Alliance for MENA’s Brand Safety
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    boomi-logo
    Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service
    Press Release 15 hours ago
    WORQ offers free day passes to support remote work
    WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures
    Press Release 15 hours ago
    Group photo of TLC CEO Ms. Julia Chong and Co-Director Mr. Khaw Chay Tee with representatives from both the 2024 and 2025 beneficiary organisations on stage
    Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment
    Press Release 15 hours ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    Business Interviews Marketing 16 hours ago

    PropertyGuru

    property guru

    You Might also Like

    boomi-logo
    Press Release

    Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service

    15 hours ago
    WORQ offers free day passes to support remote work
    Press Release

    WORQ offers free day passes to support remote work during the ASEAN Summit 2025 road closures

    15 hours ago
    Group photo of TLC CEO Ms. Julia Chong and Co-Director Mr. Khaw Chay Tee with representatives from both the 2024 and 2025 beneficiary organisations on stage
    Press Release

    Turning Love Into Action: The Truly Loving Company Raises Over RM100,000 For Local Charities in Support of Community Growth And the Environment

    15 hours ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    16 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy