In a stride towards capturing the burgeoning demand for healthy beverages, The Fresh Press has announced a noteworthy Pre-Series A funding round, led by Gruhas Collective Consumer Fund (GCCF). This strategic infusion of capital is poised to fuel the brand’s ambitious expansion across India’s fast-growing cold-pressed juice landscape. Co-founded by Mithil Lodha, Rahul Jain, and celebrated actor-entrepreneur Dino Morea, The Fresh Press has emerged as a vanguard in promoting wellness through its premium range of cold-pressed juices.
Key Highlights:
- Dino Morea’s The Fresh Press raises a Pre-Series A round from Gruhas Collective Consumer Fund, positioning it for rapid growth in the cold-pressed juice market. The Fresh Press is also a part of the first Gruhas Gusto FoodTech Accelerator Programme.
2. The Fresh Press chain of cold-pressed juice bars/outlets with 36+ stores across the country. This infusion of capital will support the expansion of their QSR and shop-in-shop presence and build their team and marketing
3. The Fresh Press aims to capitalize on the rapidly growing juices market which is expected to reach USD 1.5 billion by 2030 with India experiencing a 25.43% growth rate. The brand aims to become a leading organized player in the cold-pressed juice industry.
2nd April 2024, Nationwide: The Fresh Press, a cold-pressed juice brand based out of Mumbai has successfully raised a Pre-Series A round from Gruhas Collective Consumer Fund (GCCF). The brand was co-founded by Mithil Lodha and Rahul Jain, where actor-entrepreneur Dino Morea came on board as both an investor and co-founder. Since its inception in 2018, The Fresh Press boasts over 36 stores nationwide. The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience.
As of March, this year, The Fresh Press is also a part of the first cohort of Gruhas Gusto- a FoodTech accelerator program by Gruhas, Jubilant Family Office, DLF Family Office, and Anthill Ventures
In the coming months, the brand aims to expand its market presence in Southern cities such as Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan, and Delhi for nationwide coverage. The goal is to establish 1000 Quick Service Restaurant (QSR) stores, solidifying The Fresh Press’s position as a leading juice brand in India, committed to offering 100% natural, sustainable products for a healthy lifestyle.
Globally, the cold-pressed juices market is expected to reach USD 1.5 billion by 2030, growing at a rate of 7.54% annually. In India, the market is booming with a staggering 25.43% growth rate from 2021 to 2028, fueled by increasing retail presence and consumer demand for nutritious fruit juices. With a growing focus on health and a decline in the popularity of colas and carbonated beverages, there is an evident trend toward healthier options. The Fresh Press aims to cater to the evolving Indian Consumers and emerge as a significant player in the healthy beverage industry.
Also Read: Kinesso Australia Clinches Microsoft Advertising’s Prestigious Global Agency of the Year Award 2023
Regarding the investment, Dino Morea stated, “With the support of GCCF and Gusto Accelerators, we envision expanding our footprint nationwide, revolutionizing the way people perceive and consume nutritious beverages. We anticipate that the current funding will definitely help in building a little bigger team since expansion is a major part of this fundraise. We aim to utilize it as effectively as possible and maximize results for smoother operations.” Adding to this, Mithil Lodha, Co-founder The Fresh Press said, “We strive to be a leading brand promoting healthier lifestyles, making a significant impact on individuals’ health journeys. Our vision is exponential growth, becoming a prominent name in the healthy beverage industry.”
Nikhil Kamath, Co-founder Gruhas, “Our commitment to The Fresh Press reflects our support for the growing health consciousness among Indian consumers. As people become more mindful about what they eat, I want to support innovative homegrown entrepreneurs who are leading the charge in the health and consumer sectors. It’s time we take control of our own well-being and pay attention to our nutrition intake. The Fresh Press has done incredibly well over the years, and we are committed to helping them expand even further.”
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, emphasized the significance of the partnership, stating “We are enthusiastic about our involvement in The Fresh Press journey and its commitment to promoting health through quality cold-pressed juices and organic offerings. We believe that with its strategic expansion plans and focus on empowering healthier lifestyles, The Fresh Press is well-positioned for sustained growth and a substantial impact on the market.”
The fresh fruit juice market in India is significant with a size of USD 13 billion. The industry is rapidly growing towards health-conscious consumer choices and a preference for natural, non-carbonated beverages. With India’s tropical climate driving demand, the brand’s 5-year vision anticipates exponential growth.
About The Fresh Press
The Fresh Press, a unit of TFPF Private Limited, is a Cold-pressed Juice Company committed to promoting health and wellness through its offerings. Focusing on delivering the best and
healthiest juices, smoothies, shakes, fruit platters, and desserts, The Fresh Press celebrates the flavors and organic goodness of natural ingredients. Their mission is to empower individuals to lead healthier lives by providing nutritious and delicious options. Currently available in Mumbai, Delhi, Pune, and Bhopal, The Fresh Press continues to expand its reach and cultivate meaningful partnerships with leading retailers
About Gruhas Collective Consumer Fund (GCCF)
GCCF is a VC fund that brings a fresh approach to consumer ventures with unparalleled insight and targeted capital infusion. The fund is a partnership between Gruhas and Collective Artists Network. Gruhas’ expertise complements the creative amplitude of Collective Artists, offering a multifaceted platform for ventures to grow, connect, and make an indelible mark. They are focused on early-stage investments in the new-age consumer-focused brands, building for India.
