In a move poised to redefine the landscape of digital advertising in the Middle East and North Africa (MENA), ProjectX has unveiled a strategic collaboration with mFilterIt. This partnership aims to deliver unparalleled ad fraud prevention and brand safety solutions, cementing the foundation for a secure digital marketplace.
ProjectX, a pioneering brand-tech entity under the esteemed umbrella of Abdul Latif Jameel, is renowned for empowering brands with cutting-edge technology solutions. By joining forces with mFilterIt, a leader in ad fraud prevention and brand safety, ProjectX is set to enhance the robustness of its offerings. The synergy between the two companies will focus on delivering a suite of innovative solutions, including ad traffic validation, brand protection, global e-commerce intelligence, and anti-fraud measures, among others.
The alliance is not merely a testament to the companies’ commitment to technological excellence but also a beacon of trust, innovation, and transparency in the digital sphere. It promises to foster digital growth across various industries in the MENA region, ensuring brands operate in a safe and trustworthy environment.
Ramzi Dargham, CEO of ProjectX, shared his vision for the collaboration, stating, “ProjectX combines the right methodology and technology needed to build and transform brands for future success. We provide tailored advisory services, including growth-focused strategies and tech stack recommendations based on a data-first approach. Through our collaboration with mFilterIt, we look forward to creating a transparent digital ecosystem for the MENA region’s clients.”
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Echoing this sentiment, Amit Relan, CEO of mFilterIt, emphasized the critical need for enhanced digital security. “As we witness the ever-evolving landscape of the digital world, it becomes imperative to fortify our defenses against potential threats. Our agreed representation by ProjectX represents a significant step towards creating a more secure and transparent digital ecosystem. Together, we aim to empower businesses and protect their online assets, fostering a climate of trust and reliability.”
This strategic representation heralds a new era for digital advertising in the MENA region, with ProjectX and mFilterIt at the helm of innovation. The collaboration is a clarion call for businesses to embrace a future where digital integrity and brand safety are paramount.
About ProjectX
ProjectX is a brand-tech company enabling brands and marketers to drive growth and achieve better results through technology, specializing in Data, AI and Automation. Their approach involves solving business and marketing challenges with a global team of experts in brand, tech, marketing, innovation, startup, and growth. ProjectX is part by Abdul Latif Jameel, a nearly 80-year old internationally diversified business that is shaping the future of its core sectors; automotive, mobility, energy, finance and healthcare.
About mFilterIt
mFilterIt is a new-age data-driven company with a mission to create a safe, transparent, and secure digital ecosystem. mFilterIt is a trusted media validation, protection, and measurement partner for leading brands across the digital ecosystem.
With over eight years of expertise, the company has helped 100+ brands to advertise fearlessly and achieve efficiency by advertising for real people in a safe advertisement environment using the right intelligence.
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