Sindhuja Rai, a seasoned player in the marketing industry, will ascend the helm as the new CEO of Wavemaker for the Asia Pacific region, as confirmed by the company. Stationed in Singapore, she will be under the direct supervision of Toby Jenner, the agency’s Global CEO.
Rai’s new role as APAC CEO entails steering Wavemaker’s strategy and tactics, spurring growth for the company and its clients in the region. She is set to be an integral part of the Wavemaker Global Executive team and the GroupM APAC Leadership Team ExCo. Rai will also team up with GroupM and WPP stalwarts to leverage the group’s capabilities and foster Wavemaker’s clients’ growth.
With over two decades of marketing experience under her belt, Rai brings a robust industry acumen to Wavemaker. Her prior role was at Mondelēz International, where she orchestrated the global media investment and AMEA consumer experience team for over 12 years. Rai’s impressive portfolio also includes tenure at leading agencies like Havas, IPG Mediabrands, and Starcom MediaVest Group.
Rai’s appointment will be in effect from September 2023.
This announcement follows Wavemaker Hong Kong’s recent leadership expansion with the appointment of Milton Liao as the new head of Wavemaker Hong Kong, and the promotions of Scotty Ho and Kenix Lai to managing partners.
(Source: Marketing Interactive)