Marketing In Asia (M.I.A) recently had the opportunity to interact with the team behind Zebronics, one of the market leaders in IT Peripherals, Audio Systems, and Lifestyle Accessories. Zebronics has been revolutionising the Smart LED TV segment with a unique blend of innovation, affordability, and top-tier features, transforming the home viewing experience.
Zebronics’ Technological Edge in Smart LED TVs
A key aspect of Zebronics’ success in the Smart LED TV market is the seamless integration of cutting-edge features designed to enhance the overall viewing experience. Their TVs range from 80 cms to 139 cms (32” to 55”), sporting sleek designs and the latest smart TV OS. They offer built-in WiFi, app support for popular streaming platforms like Netflix and Amazon Prime, HDR/HLG, Dolby support, and voice and gesture controls.
Seamless Customer Support with Zebronics’ Expanded Service Centers
Zebronics’ commitment to customer satisfaction extends to their robust after-sales support structure. The company is expanding its service reach with 150+ priority Zeb Care centers and an on-roll dedicated Service Support team spanning over 19000 PIN codes across the country. Their in-house customer support team tirelessly caters to customers, dealers, and distributors across the nation.
The Innovation-Driven R&D Process at Zebronics
The in-house R&D team at Zebronics continually pushes the envelope of innovation, developing products that align with market trends and customer feedback. Rigorous testing ensures the quality and performance of every product before it hits the market, guaranteeing constant improvement in their offerings.
Harnessing the Star Power: Hrithik Roshan and Zebronics
Zebronics leverages its long-standing association with Bollywood superstar Hrithik Roshan to enhance the brand’s identity. As an epitome of style and elegance, Hrithik’s endorsement of Zebronics’ Smart LED TVs adds significant value to the brand and aids in its market positioning amidst numerous MNC brands.
I personally enjoy and watch all sorts of content when I’m at home. High-quality Home Entertainment is of utmost importance to me, as every little aspect from the sound quality and definition of visuals matters in enhancing the overall experience of consuming content. I’m happy to strengthen my partnership of 6 years with Zebronics, this time we come together for their new range of Smart LED TVs. Over the years, Zebronics has established itself as the go-to brand for affordable luxury and staying ‘Always ahead’ the Smart LED TVs is yet another testament of the brand delivering the very best to its customers.
Striking a Balance: Affordability and Premium Experience
Zebronics’ mission is to minimize the gap between affordability and a premium experience. The company is transforming smart TVs from an opulent electronic product to an affordable luxury, without compromising on quality and features. This strategic approach syncs with their goal to provide ‘Premium for Masses’.
Future Prospects for Zebronics’ Smart LED TV Segment
In terms of future plans, Zebronics is set on ensuring the availability of its current offerings across India. The company’s deep understanding of the rapidly evolving IT industry guides its commitment to continuous updates in hardware and software. Customers can look forward to an expanded range in 32, 43, and 55-inch sizes, and even larger TVs in the pipeline.
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The collaboration of Zebronics with Hrithik Roshan, combined with their innovative technologies, wide-ranging customer support, and affordable pricing, is revolutionizing the Smart LED TV market, positioning Zebronics as a brand ‘Always Ahead’ in the home entertainment industry.
Hrithik Roshan has been a marvel in this connects with the audience. His aura has its own grandeur that syncs symbiotically with the product range of Zebronics and its all-the-more fitting to strengthen our association further by on boarding him to endorse our Smart LED TV range apart from the IT Peripherals, Home Audio & Accessories. Hrithik’s captivating, versatile and debonair personality and his synergy complements well with the elegance, aesthetics & flair of the Smart LED TV range of Zebronics. We are experiencing a promising growth in our mission to transform every home into a high-quality home theatre with the range of Smart TVs, Projectors and Soundbars. This vision stems from our commitment to provide ‘Premium for Masses’ thereby keeping Zebronics, ‘Always Ahead’.
Mr. Rajesh Doshi, Co-founder & Director of Zebronics