A New Dawn in Entertainment
In a groundbreaking announcement that promises to redefine the future of entertainment, Malaysia’s Sim Leisure Group has entered into a strategic partnership with Australia’s Haven XR Holdings Pty. Ltd. The collaboration aims to launch the world’s first HavenXR Centre, a cutting-edge facility offering fully immersive cinematic experiences. Set to debut in Malaysia and Singapore in the first quarter of 2024, the HavenXR Centre will leverage Location-Based Virtual Reality (LBVR) to transform traditional movie-watching into an interactive, participatory adventure.
The news was unveiled in a high-profile ceremony attended by distinguished dignitaries such as Simon Fellows, Acting High Commissioner of the Australian High Commission in Kuala Lumpur; Paul Sanda, Senior Trade and Investment Commissioner to Malaysia at AUSTRADE; and Alex Elibank Murray, Pro Vice-Chancellor (Global and Engagement) at the University of the Sunshine Coast Australia (UniSC).
Disrupting the Industry and Shaping the Future
The HavenXR Centre is not just another addition to the leisure attractions industry; it’s a game-changer for entertainment as a whole. By offering an unprecedented level of immersion and engagement, the Centre will allow visitors to influence the course of film narratives, transforming them from mere spectators to active participants in the story.
Dato’ Sim Choo Kheng, Founder and Executive Chairman of Sim Leisure Group, commented, “HavenXR represents the pinnacle of innovation, where technology meets creativity to produce an interactive movie experience you’ve always dreamed about – and now, for the very first time, with HavenXR, it becomes a reality.”
He further added, “Sim Leisure Group has always stood as a champion of disruptive innovation. HavenXR’s immersive experience triggers a paradigm shift in movie-going and audience expectations, compelling other industry players to reevaluate their approaches and embrace the endless possibilities of this groundbreaking technology. By launching HavenXR here, we are not merely introducing a new form of entertainment. but also putting Malaysia on the global innovation and attractions map.”
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Harnessing the Power of Synergistic Collaboration
The alliance between Sim Leisure Group and Haven XR Holdings is a perfect blend of creative mastery and technological prowess. While Sim Leisure Group brings to the table decades of experience in designing world-class attractions, Haven XR Holdings contributes its expertise in virtual and extended reality, enriching the venture with next-level digital interactions.
“In a time when virtual reality and extended reality technologies have transformed how people interact with content and entertainment, our partnership with Sim Leisure Group marks a step toward reshaping the very notion of reality,” stated Tracy Whitelaw, CEO of Haven XR Holdings Pty. Ltd.
A Partnership Beyond Entertainment
The collaboration extends to academia, involving the University of the Sunshine Coast (UniSC). A full-scale R&D Virtual Reality Design studio and a work-integrated learning program for design students will be established at the Sunshine Coast campus, allowing HavenXR to leverage the university’s latest research and development resources.
About Sim Leisure Group and Haven XR Holdings
Sim Leisure Group, an international theme park developer with over 300 international theme park projects worldwide, has been a trailblazer in the global theme park and leisure industry. Haven XR Holdings, a joint venture under the banner of Josephmark and Tribus345, specializes in extending the boundaries of reality through cutting-edge development.
For more information, visit Sim Leisure Group.
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