Shemaroo Entertainment recently announced the addition of Anuja Trivedi to their executive team as the Chief Marketing Officer. Anuja will be responsible for developing and executing marketing strategies that will promote growth and help reach business objectives. Arghya Chakravarty, COO of Shemaroo, will be the one to whom she will report.
Trivedi joins Shemaroo from Disney Star, where she served as executive director and content studio strategy head. Hiren Gada, CEO of Shemaroo, expressed his pleasure in welcoming Trivedi to the team, highlighting her expertise in analyzing market trends and identifying growth opportunities, which will be instrumental in Shemaroo’s expansion plans. Gada praised Trivedi’s ability to develop innovative strategies and create compelling content experiences for audiences, which aligns perfectly with Shemaroo’s mission of delivering exceptional value to its consumers. Gada is confident that Trivedi will play a crucial role in the continued success and growth of Shemaroo.
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Chakravarty was delighted about Trivedi’s appointment and highlighted her remarkable achievements, various background astute approach to business and content creation that made her an ideal fit for steering Shemaroo’s marketing efforts. Mr. Chakravarty is positive that with Ms. Trivedi’s leadership, Shemaroo will reinforce its standing in the industry and deliver compelling meaningful content to viewers across India and abroad. He wished her the best in her new designation as Chief Marketing Officer at Shemaroo.
Trivedi’s career spans over 15 years, during which she has worked at prestigious companies like PwC, World Gold Council, and McKinsey & Company, among others.
The appointment of Anuja Trivedi as Shemaroo Entertainment’s chief marketing officer is a significant step for the company’s growth strategy. With Trivedi’s vast experience in analyzing market trends, developing innovative strategies, and creating compelling content experiences, she is the perfect fit to lead Shemaroo’s marketing efforts. We look forward to seeing her contributions and wish her all the success in her new role at Shemaroo.
