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Marketing In Asia > Blog > Marketing > Branding > Salesforce Ignites Digital Transformation in India with New Campaign
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Salesforce Ignites Digital Transformation in India with New Campaign

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Last updated: 2023/12/18 at 4:24 PM
Divya Dubey
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2 Min Read
Salesforce
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Salesforce, the global leader in AI-powered CRM, has unveiled its groundbreaking brand campaign in India, titled ‘We Help Growing Businesses Grow.’ This initiative marks a significant step in Salesforce’s commitment to enhancing customer success in the Indian market. By harnessing the power of Customer 360, Salesforce aims to fortify customer relationships, accelerate value delivery, and stay ahead in the ever-evolving technology landscape.

Strategic Campaign Rollout

The campaign will be prominently featured in key Indian cities, including Delhi, Mumbai, Bangalore, and Hyderabad, utilizing Print, Digital, and Out-of-Home (OOH) advertising channels. This strategic approach underscores Salesforce’s dedication to reaching a diverse and dynamic audience across India’s major business hubs.

Also Read: Alipay+’s Visionary Campaign: Revolutionizing Travel with a Sustainable Twist

Empowering Industries with Tailored Solutions

Focusing on transformative impacts across various sectors, such as Manufacturing, Automobile, BFSI, Retail & Consumer Goods, and Healthcare, Salesforce’s campaign is set to revolutionize how businesses operate. By collaborating with industry experts, Salesforce has developed specialized solutions that modernize business operations, reduce costs, and unite companies around their customers.

Celebrating Indian Business Success Stories

The campaign highlights Salesforce’s role in powering the success of India’s thriving businesses and dynamic customer base. Notable collaborations include Atomberg Technologies, Mercedes-Benz Silver Arrows, DMI Finance, Jaipur Rugs, and Natural Remedies, showcasing Salesforce’s influence across diverse industries.

Driving Digital Momentum in India

As India continues to embrace digital transformation, Salesforce’s campaign arrives at a pivotal moment. The company’s expansion in India is evident with 10,000 employees across various cities, reflecting its commitment to fostering digital innovation and supporting the country’s economic growth.

A Vision for the Future

Nipun Sharma, Senior Director of Marketing at Salesforce India, emphasizes the company’s role in India’s burgeoning economic landscape. “In an India poised for extraordinary growth, Salesforce stands ready to empower businesses of all sizes,” Sharma states. “This campaign marks a thrilling chapter in our journey, as we continue to elevate trust, loyalty, and customer experiences.”

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TAGGED: AI CRM, Business growth, Customer 360, Customer loyalty, customer trust, digital campaign, Digital Innovation, digital transformation, Economic growth, Indian Market, industry solutions, marketing strategy, salesforce

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    DivyaDubey December 18, 2023 December 18, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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