Taking The Reins In Hong Kong
Sabrina Cheung, widely recognized for her strategic leadership in the communications realm, embarks on a fresh chapter today as she is officially inaugurated as the Chief Communications Officer of Manulife Asia. Nestled in the bustling heart of Hong Kong, she will orchestrate an array of pivotal communication components ranging from media relations, thought leadership, and social media to colleague communications, content development, and event management.
Her role is pivotal in enhancing the brand’s resonance across all the markets where Manulife Asia holds its flag high. In this dynamic role, Sabrina will be liaising closely with both Anne Hammer, the Global Chief Communications Officer of Manulife, and Phil Witherington, the President and CEO of Manulife Asia.
A Stalwart’s Journey
Sabrina is no stranger to the corridors of communication leadership. Before joining the ranks at Manulife Asia, she wielded significant influence at AXA, Asia and Africa as their Chief Brand and Communications Officer. Her tenure at AXA witnessed her spearheading award-winning campaigns and championing sustainability and employee welfare through strategic media initiatives and community investments.
Her illustrious career map also boasts of significant stints at global conglomerates such as Cigna International Markets, adidas Group, the Coca-Cola Company, and the renowned McCann WorldGroup.
Leadership’s Acclaim
Upon this momentous appointment, Phil Witherington, the President and CEO of Manulife Asia, articulated, “Our communications efforts across audiences are critical as we aim to become the number one choice for customers and deliver sustainable, high-quality growth across Manulife Asia. Sabrina’s wealth of expertise will help connect and scale our story for impact and we’re looking forward to the contributions she will make across our team.”
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Echoing the enthusiasm, Anne Hammer, Manulife’s Global Chief Communications Officer, emphasized: “Sabrina’s background across multiple disciplines, her passion for Diversity, Equity, and Inclusion, and her experience across financial services and consumer product goods will help us think differently about the impact we can have with our communications for our Asia business and the significant growth potential it represents for our global company. We’re excited to have her join the team and look forward to the impact her leadership will have.”
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